Elsa Man Email & Phone Number

Vancouver, British Columbia, Canada

- Spearhead all marketing operations and martech initiatives across all B2B and B2C clients, including lead scoring, funnel optimization, marketing and sales alignment, lead lifecycle optimization and analysis.- Govern existing marketing technology and build a roadmap for future marketing technology investments.- Lead the design, development and.

Vancouver, British Columbia, Canada

- Charged with two mandates: promote product adoption and oversee marketing operations.- Managed customer programs team on initiatives including training newsletter and webinar series, certification programs, user groups, roadshows, renewals/winback campaigns, and annual customer conference.- Implemented and optimized lead scoring and lead routing using.

Vancouver, British Columbia

- Strategized, planned, and led all North American demand generation and customer marketing efforts, working in collaboration with product management, marketing communications, and sales development teams.- Led a team of digital marketers and events professionals in the planning, execution and analysis of all marketing programs including online and.

Vancouver, Canada Area

- Developed and oversaw the overall marketing plan for four markets: resellers, enterprise, SMB, and SaaS platform partners.- Implemented plan for email campaigns, blog, and content marketing.

Burnaby

• Plan, execute, and track strategic database and direct marketing campaigns, lead generation programs, and CRM/marketing automation implementations and optimization for a variety of different B2B/B2C clients
• Develop and refine lead scoring and lead qualification processes, multi-channel lead generation, retention and conversion strategies that support data growth and revenue generation for various organizations.
• Improve marketing-sales lifecycle processes for organizations to create visibility and KPI success for both teams.

Vancouver, Canada Area

• On December 3rd, 2012 Grow Communications was acquired by Traction on Demand.
• Responsible for the day-to-day client and project management of direct response and email marketing campaigns.
• Managed creative development and production processes, set-up, testing and deployment of various email campaigns. Projects ranged from marketing database audits to customer retention tactics to data-driven.

• Led all email marketing, lead nurturing and lead scoring programs across 9 different vertical markets, all with different positioning and lead qualification processes.
• Increased lead generation by 250% through various lead nurturing efforts.
• Implemented, optimized and administered Eloqua, as well as the integration to Oracle CRM On Demand.
• Grew and managed a team of email marketing coordinators and developers to execute all email campaigns and landing pages.

• Managed a variety of direct response campaigns - from planning, budgeting, execution, and reporting - across industries, from tourism to telecommunications to B2B e-commerce.
• Provided subject matter expertise on our email marketing platform and email marketing across all Cossette's departments and clients.
• Inspected layouts and advertising copy for adherence to specifications, from emails to dimensional 3D mailers to interactive brochures.

Ba, English And Psychology

Marketing Management Diploma, Communications And Direct Response