Elsa Man

Elsa Man Email and Phone Number

MarTech and Marketing Operations Leader | Marketo, Salesforce @ Retrocausal
redmond, washington, united states
Elsa Man's Location
Vancouver, British Columbia, Canada, Canada
Elsa Man's Contact Details
About Elsa Man

Elsa Man is a MarTech and Marketing Operations Leader | Marketo, Salesforce at Retrocausal. She possess expertise in email marketing, lead generation, marketing automation, marketing, direct marketing and 20 more skills. Colleagues describe her as "I had the pleasure of working with Elsa on a variety of projects. Her expertise in digital marketing strategy and automation is unparalleled. Simply put, she is great at what she does and is an amazing person. " and "If one were to look up consummate professional in the dictionary you will see a picture of Elsa. She is the epitome of all that is good about agency partners/consultants; knowledgable, efficient and able to define business needs and wants into actionable and tangible outcomes. Work with her if only just to experience awesomeness. "

Elsa Man's Current Company Details
Retrocausal

Retrocausal

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MarTech and Marketing Operations Leader | Marketo, Salesforce
redmond, washington, united states
Website:
retrocausal.ai
Employees:
10
Elsa Man Work Experience Details
  • Retrocausal
    Director Of Marketing
    Retrocausal Mar 2024 - Present
  • Kmb Consulting
    Sr. Director, Marketing Technology & Solutions
    Kmb Consulting Apr 2020 - Dec 2023
    Vancouver, British Columbia, Canada
    - Spearhead all marketing operations and martech initiatives across all B2B and B2C clients, including lead scoring, funnel optimization, marketing and sales alignment, lead lifecycle optimization and analysis.- Govern existing marketing technology and build a roadmap for future marketing technology investments.- Lead the design, development and implementation of the marketing technology architecture and strategy, aligning it with overall business goals and objectives.- Ensure systems are compliant with the latest government regulations and company policies.- Manage vendors within the marketing tech stack and ensure contracts are negotiated and budgets are maintained. - Manage various internal and external team members throughout the lifecycle of a technology or project build, from developers to marketers to data architects, to ensure clients’ business objectives and challenges are met and exceeded.
  • Galvanize
    Director, Marketing Operations & Customer Marketing
    Galvanize May 2017 - Mar 2020
    Vancouver, British Columbia, Canada
    - Charged with two mandates: promote product adoption and oversee marketing operations.- Managed customer programs team on initiatives including training newsletter and webinar series, certification programs, user groups, roadshows, renewals/winback campaigns, and annual customer conference.- Implemented and optimized lead scoring and lead routing using Marketo and LeanData- Defined and created a marketing attribution model for the global demand gen team- Developed the annual marketing financial plan, leads/pipeline targets, campaign planning processes and overall performance metrics and reports.- Owner of all marketing systems, vendor relationships and the martech budget.
  • Galvanize
    Director Of Demand Generation
    Galvanize Sep 2014 - Apr 2017
    Vancouver, British Columbia
    - Strategized, planned, and led all North American demand generation and customer marketing efforts, working in collaboration with product management, marketing communications, and sales development teams.- Led a team of digital marketers and events professionals in the planning, execution and analysis of all marketing programs including online and association advertising, webinars, email nurtures, tradeshows, roadshows, print, direct mail, social and the annual customer conference. - Set global targets for marketing-generated pipeline and MQLs quarterly and annually, as well as the marketing programs and budget required to achieve those targets. - Created a mathematical, workback methodology to forecast global marketing results and guide the creation of the global annual marketing plan as a result.
  • Somedia Networks
    Director Of Marketing
    Somedia Networks Apr 2014 - Sep 2014
    Vancouver, Canada Area
    - Developed and oversaw the overall marketing plan for four markets: resellers, enterprise, SMB, and SaaS platform partners.- Implemented plan for email campaigns, blog, and content marketing.
  • Traction On Demand
    Strategic Marketing Solutions Manager
    Traction On Demand Dec 2012 - Apr 2014
    Burnaby
    • Plan, execute, and track strategic database and direct marketing campaigns, lead generation programs, and CRM/marketing automation implementations and optimization for a variety of different B2B/B2C clients • Develop and refine lead scoring and lead qualification processes, multi-channel lead generation, retention and conversion strategies that support data growth and revenue generation for various organizations.• Improve marketing-sales lifecycle processes for organizations to create visibility and KPI success for both teams.
  • Grow Communications
    Senior Account Manager
    Grow Communications Jul 2011 - Nov 2012
    Vancouver, Canada Area
    On December 3rd, 2012 Grow Communications was acquired by Traction on Demand.• Responsible for the day-to-day client and project management of direct response and email marketing campaigns.• Managed creative development and production processes, set-up, testing and deployment of various email campaigns. Projects ranged from marketing database audits to customer retention tactics to data-driven, multi-channel campaigns with full tracking capabilities.
  • The Active Network
    Associate Manager, Email Marketing
    The Active Network Sep 2008 - Jul 2011
    • Led all email marketing, lead nurturing and lead scoring programs across 9 different vertical markets, all with different positioning and lead qualification processes. • Increased lead generation by 250% through various lead nurturing efforts.• Implemented, optimized and administered Eloqua, as well as the integration to Oracle CRM On Demand.• Grew and managed a team of email marketing coordinators and developers to execute all email campaigns and landing pages.
  • Cossette Communications
    Account Executive
    Cossette Communications May 2006 - Aug 2008
    • Managed a variety of direct response campaigns - from planning, budgeting, execution, and reporting - across industries, from tourism to telecommunications to B2B e-commerce.• Provided subject matter expertise on our email marketing platform and email marketing across all Cossette's departments and clients.• Inspected layouts and advertising copy for adherence to specifications, from emails to dimensional 3D mailers to interactive brochures.

Elsa Man Skills

Email Marketing Lead Generation Marketing Automation Marketing Direct Marketing Demand Generation B2b Marketing Crm Market Research Eloqua Integrated Marketing Digital Marketing Marketing Strategy Campaign Management Online Marketing Lead Management Database Marketing Web Analytics Marketo Marketing Communications Exacttarget Analytics Google Analytics Online Advertising Customer Relationship Management

Elsa Man Education Details

Frequently Asked Questions about Elsa Man

What company does Elsa Man work for?

Elsa Man works for Retrocausal

What is Elsa Man's role at the current company?

Elsa Man's current role is MarTech and Marketing Operations Leader | Marketo, Salesforce.

What is Elsa Man's email address?

Elsa Man's email address is el****@****acl.com

What is Elsa Man's direct phone number?

Elsa Man's direct phone number is +160466*****

What schools did Elsa Man attend?

Elsa Man attended Ubc, Bcit.

What skills is Elsa Man known for?

Elsa Man has skills like Email Marketing, Lead Generation, Marketing Automation, Marketing, Direct Marketing, Demand Generation, B2b Marketing, Crm, Market Research, Eloqua, Integrated Marketing, Digital Marketing.

Who are Elsa Man's colleagues?

Elsa Man's colleagues are Virkha Kumari, Lorne Tillei, Muhammad Mustafa Manga, Laiba Shahid, Abdur Rafay, Daomd Eaond, Muhammad Usman.

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