Chief Transformation Officer
CurrentPerelada & Chivite is a leading 100 year old family wine business with wineries in some of the most prestigious zones in Spain (Perelada, Chivite, Viña Salceda, Gran Feudo, Casa Gran del Siurana, Celler Pescador, La Melonera, Privat cava). The purpose of the company is to "create love though wine". The group has an integrated approach with wine production (still and sparkling), multi-channel distribution (retail, restaurants, export, online) and a unique resort in Perelada (i.e. medieval castle, hotel, restaurants, festival, hotel and a certified leed gold winery). Since 2021 Perelada & Chivite has a partnership with Wine is Social, one of the leading wine distributor and club in Spain, with a joint venture to transform wine sales to restaurants via digital innovation and consumer insight.