Zeitgeist Research disrupts the traditional marketing research mantra and proves that you can have it all – research that’s better, faster and more affordable! With our industry-leading suite of high-impact, high-value market research products, a proven process and nimble support system, consumer insights and marketing professionals can complete market research projects in a fraction of time and for a fraction of the price — without sacrificing quality!

• Built strong international market research team from the ground up and moved research from a tactical service bureau to a strategic corporate market research function• Measured ad effectiveness (Kindle, consumer electronics and apparel categories) providing metrics on consumer reach, resonance and response helping internal clients and partnering ad agencies developing and fine tuning campaigns and media buying. Methodologies used: Online panels (comScore), internal database, and surveys. • Evaluated creative execution of advertising campaigns for Kindle through creative, pre/post and AB testing as well as comScore’s ARS solution • Monitor and analyze trends in online traffic, audience/visitor profiling, source of traffic, traffic forecasting for Amazon and key competitors using Nielsen, comScore, and Hitwise• Analyze online consumers and customers demographic trends, buying power, customer segmentation to identify opportunities• Launched a “market research do-it-yourself” tool enabling business teams to conduct their own research through a semi-automatic system (2010 savings alone: $1.5M) • Integrated online traffic, market share, share of wallet, customer satisfaction, and perceptions reporting into online executive dashboard reporting tool• Implemented 360 degree holistic view with data mining and usability to integrate primary attitudinal marketing research data with internal behavioral data

Designed, managed and implemented market research projects to support image editing, web graphics, file management, video editing, and image storing products• Cut research costs in half by utilizing online surveys, and newsgroups for qualitative and quantitative research• Customer satisfaction, product concept testing, pricing, segmentation and positioning studies; branding and market sizing studies• Established annual research planning, and market research budget• Established cross- functional teams to utilize company’s resources more effectively• Researched and analyzed industry trends, market potential and sizing to forecast demand• Collected competitive intelligence to anticipate competitors’ strategic moves, product launches, and marketing strategies