Together with my team, I'm working on marketing that gets our ideal customers to know, like, trust, and buy from us! :-)With over 25 years in the IT, IoT, and Telecommunications industries, I am a marketing leader dedicated to driving innovation, strategy, and customer-centric value. I’ve developed and led impactful campaigns that build brand awareness, foster engagement, and drive growth in the fast-evolving world of IoT. Currently, as Head of Marketing at Telit Cinterion, a global leader in IoT connectivity and platforms, I lead a passionate team focused on building relationships and trust with our customers through strategic, data-driven marketing.In my current role, I oversee the end-to-end content marketing strategy for Telit Cinterion’s IoT products and services, collaborating across international, cross-functional teams of product managers, sales, and technical experts. Together, we create targeted, compelling content that showcases the unique value and advantages of our solutions for various industries. My responsibilities also include driving our SEO and content marketing automation efforts. Some achievements I’m proud of include launching high-impact websites, producing webinars and podcasts, and securing top-tier media coverage and awards.Here’s what I value most in my marketing journey over the past 12 years:🌟 Strategic Marketing & CommunicationDeveloping and executing marketing strategies that resonate in high-tech environments. I craft campaigns that align with target personas and customer journeys, ensuring relevance and impact.🌟 Team LeadershipGuiding and motivating a team is a core passion of mine. I thrive on working with interdisciplinary groups, creating an environment where collaboration and goal orientation drive exceptional results.🌟 B2B Marketing with Technical InsightWith a technical background as a former developer, I’m able to bridge the gap between technology and market needs, delivering messages grounded in deep technical understanding and customer relevance.🌟 Campaign Development & Content StrategyCreating data-driven campaigns that connect with specific audiences and working closely with marketing and sales to assess and refine results. Marketing automation has been key to implementing and tracking these strategies.🌟 Event & Budget ManagementI love engaging with customers face-to-face, whether hosting events or managing trade shows, conferences, and seminars. These opportunities allow me to directly connect with audiences and represent our brand authentically.