Mangesh Kaurase Email & Phone Number

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Work with agency leads and direct clients for programmatic strategy, media plans, and programmatic consulting - Lead major programmatic services engagements by collaborating with other colleagues in data, analytics, ad tech and more to transform our Clients’ marketing organizations and their paid media outcomes- Work together with DSP partners, data providers, and premium publishers to maximize client success- Leverage other technologies such as 3rd-Party Ad Servers, Data Management Platforms (DMPs) and Analytics, Reporting & Verification tools- Master media buying-related technologies, including DSPs, DMP, Ad Servers and 3rd Party Data Providers- Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives- Foster the development of the team, from active recruitment to the active team management- Attend sales meetings, manage pipeline, shape proposals, and support RFP responses

Mumbai Area, India

Mumbai Area, India

Accuen is Omnicom Media Group’s programmatic trading desk. As Group Head Programmatic Media Buying, my principal client is Hindustan Unilever and core responsibilities are:- Help client and media planners to build the right objective for programmatic media buying- Managing all programmatic media buying campaigns for Advertisers (Display, Video & Mobile ads)- Regular analysis of campaign and making required changes to improve the campaigns performance- Create and negotiate on new private, preferred and programmatic guaranteed deals with publishers- Third party (viewability, on target performance, and ad serving) tracking- Analyse first party data gathered from campaigns, and understand audience behaviour- Closely work with product teams to introduce and implement new futuresTools Working on: DoubleClick Bid Manager DoubleClick Campaign Manger TubeMogul Trade Desk  MediaMath Sizmek Adobe Audience Manager  Nielsen MOAT Integral As Science All Exchanges

Hyderabad Area, India

- Working with Clients using DoubleClick Products (DoubleClick Bid Manager and DoubleClick Campaign Manager) to manage their Display Ad Campaigns.- Review Trafficking of Ad Campaigns in DoubleClick Bid Manager and Campaign Manager.- Analyze reports and trends, and suggest optimal solutions (like Bids, Budgets, Pacing, Targeting) to ensure smooth operations.- Share tips to optimize the Ad Campaigns, Insertion Orders, Line Items, Exchange Deals and Creatives based on client’s requirement.- Troubleshoot requests from Agencies, Ad Networks, and Publishers related to Ad Campaigns, Insertion Orders, Line Items, Creatives, Exchanges' Deals and Networks trafficked.- Troubleshoot issues related to serving of different Ad formats which include banner, Rich Media, Video & Mobile Ads.- Generating and troubleshooting tags like standard, Java script, iframe, internal redirect(DFP), pre-fetch, click and impression trackers.

Hyderabad Area, India

Pune Area, India

 Researching keywords using Google Keyword Planner and other tools Search Engine Optimization (SEO): Website Analysis, Competitor Analysis, Keyword Research, On-page Optimization, Off-page Optimization Social Media Optimization (SMO) Analyzing low quality backlinks through webmaster tools and other paid tools Video Optimization PPC Campaign Management Website and External Content Creation Strategy Social Media Content Creation Online Reputation Management Monitoring Google Analytics and Webmaster Tools Preparing Website Performance Reports to Update Clients

Hyderabad, India

SEO Responsibilities Undertaken: Prepare a strategy for SEO Projects Managing activities viz, website analysis, keyword research, competitor analysis Resolving technical issues related to a clients website Writing content for website and other marketing activities Managing SEO on-page and off-page activities Managing SEO with social media team to get the best from various social media for SEO  Actively researching and proposing new approaches to improve search engine rankings Collaborate with programmers and designers to ensure project completion Monitoring and tracking the performance of SEO campaigns, including site traffic, and backlinks Providing remote support, advice and tips to clients Preparing SEO reports to update clients

Mumbai, India

PROJECTSocial aggregation networking website, allows users to access their multiple accounts from one place.TEAM SIZE - 3,TECHNOLOGY USED - PHP (Zend Framework)

Mca, Information Technology

MCA

B.Sc, Pcm

B.Sc.

Hsc, Hsc

2005, first class. SSC - Z. P. High School Bhadrawati - 2003, first class.