Reporting to the CEO of the company, I'm responsible of the alignment of technology-related decisions with the organization's goals, evaluating and implementing new systems and infrastructure and ensuring technologies are used efficiently and securely. My main goal is the complete digitalization of all company's processes to increase company efficiency and reduce internal costs.

In 2009, I create a new company, called “nextweb” to offer consulting services (on digital publishing and web marketing) and start-up a new online project. As external consultant, I work with different companies acting as CTO, following all tecnological investments, particularely in online area. I'm also encharged of projects to digitalize most of the existing processes in order to increase company efficiency reducing internal costs.I also offer the possibility to use a Cold Fusion publishing platform to manage all company’s websites and sales force team (SFA & CRM).

At the beginning of 2007, Norwegian Schibsted ASA (1,5 B€ and more than 8.000 employes) acquires Secondamano as first step to became leader in online classified market also in Italy.I have been encharged of manage the Italian Online Business Unit, reporting directly to Italian CEO and Norwegian headquarter.I’m directly responsible of strategies and Ebitda for all online activities, managing all web marketing (SEO & SEM), sales (both private and professional area) and product innovation (usability and new tool development).In three years, the figures of the site changed significantly, in term of pageviews (from 10 to 80 millions of pages per month), unique visitors (from 300.000 to 2 millions per month) and number of professional customers (+500%).

In summer 2004 I became General Manager of a start-up, a consulting company in the areas of finance and ICT.I was personally encharged in the beginning of the general management of the start-up (business plan and relations with the investors) and at the end of the development of the internet business area.

Responsible for strategies, planning, budget, advertising and promotional activities, as well as publishing and marketing planning for consumer and professional markets, management of partnerships and joint ventures, sales activities on key clients.By the end of 2003, the Quattroruote site was the most important web site in the automotive area as well as one of the top ten Italian sites, with (Nielsen data) a million visitors consulting an average 30 million pages per month, and with a community of over 500,000 active users, registered and outlined. I was also responsible of other Domus sites (domusweb, cucchiaio.it, tuttotrasporti.it, ruoteclassiche.it and the compenay store EdStore), as well as other projects like a partnership with FIAT group to create Clickar portal, a business intelligence project on SAS platform for users segmentation, an e-learning project (in partnership with Sole 24 Ore, Mediobanca and Etnoteam), a project to build an online digital archive with the digital version of Quattroruote magazine, etc.

In 1998 I’m hired as manager in Editoriale Domus with the task of developing the area of new media as far as strategies, marketing and trade relations were concerned, for consumer and professional markets and in different product areas (CD-Roms, Internet, software and data banks). Particular project to be mentioned:- projects to start-up all Domus websites- development of the Infocar family product (data and applications) starting from the Quattroruote Database, dedicated to automotive and insurance companies- “Punto X Punto”, a special initiative which led to distributing one million CD-Roms in Europe, with the participation of a pool of companies, including Fiat, Tin.it, Gazzetta dello Sport, Lycos and Packard Bell- a business intelligence project to trace all Quattroruote users

In 1996 I begin my “internal” activity with Editoriale Domus as an internal consultant of the property, in charge of defining the company development strategies in the new technology area.Some of the projects I worked on:- e-commerce web site to sell all Domus products and first Queattroruote web site project- tourist data bank with geocodification for Tele Atlas- digital iconographic archive and publications archive in Acrobat PDFIn coordination with the respective directions, I work also on the new network infrastructure, the reorganization of the digital workflow of the magazines production and SAP implementation.

In 1995, I create a new consulting company, providing directional and strategic advice on matters related to new technologies. I numbered among my clients: Electa, Elemond, RAI, FIAT, Rusconi, DARP Condenast, Conti and Editoriale Domus. In this period, I also create the image database for “Agenzia Grazia Neri”, the biggest Italian photoagency, to allowa them to sell their photos directly online and to exchange pictures with international photo agencies.In 1996 I begin my “internal” activity with Editoriale Domus as an internal consultant of the property, in charge of defining the company development strategies in the new technology area.Some of the projects I worked on:- e-commerce web site to sell all Domus products- tourist data bank with geocodification for Tele Atlas- analog-to-digital conversion of the magazines editing process- digital iconographic archive and publications archive in Acrobat PDFIn coordination with the respective directions, I work also on the new network infrastructure and the reorganization of the digital workflow of the magazines production.

Entrepreneurial activity in Pavia, with a small but very dynamic and innovative company in the technological area, focusing on solutions for optimizing processes in publishing houses and multimedia companies. First in the world, we produced for Elemond a book with photos, entirely realized using only desktop tecnologies: it has been presented at a Seybold Conference in San Francisco.In 1992 we create a new division to transfer the know-how related to the application of new technologies to publishing houses. Among the clients that under my advice carried out plans of technological conversion: Bruno Mondadori, RCS, Boom (Gruppo l’Espresso) and Domus