With over 20 years of professional experience in marketing, media, and retail, I am an integrated marketing expert who specializes in balancing creativity and data-driven solutions. I lead the synthesis and implementation of consumer and content insights across the full-funnel consumer decision journey, reaching the consumer in the right place, at the right time.As the Associate Vice President of Media at L'Oréal, I manage cross-functional collaborations within a highly matrixed global organization and its external media and content partnerships. I am passionate about marrying art and science to deliver consumer-centric solutions that not only speak the brand's voice, but achieve the business objectives. Outside of my day job, I am an avid outdoor adventure photographer and content creator.