MMP(Milestone M&A Partners) is a M&A Deal Advisory in Korea.

Gusto X has been formed as a joint venture between Yanolja cloud and Blue Basket, in vision of developing K-Food valuechain across S.E Asia.Lead PMI(Post Merger Intergration) of 4 merged companies.Business Development & Operation

LYCL is a series B beauty startup in Korea with a multi-million downloaded beauty app “Unni’s pouch” and a cosmetic brand “Unpa Cosmetics”. Series B investment was made by Beiersdorf, Lotte Ventures, Lotte Home Shopping.Strategy & IR, HRCommercial Director(Cosmetic Division)Business Lead(Platform Division)

Woked as the head of marketing & strategy for P2P lending platform

Samsung Electronics, Mobile Division – Assistant Regional Manager(Indochina - Thailand, Myanmar, Cambodia, Laos), East Asia Product Marketing (Suwon, Korea 2013/03-Present) Product Strategy – managed mobile product strategy development including lineup introduction, price positioning, channel and distribution strategy for Indochina market Product Launching – managed Samsung mobile product launching, including ATL&BTL strategy, Retail & Channel Distribution plan, Field force training plan, and launching event- Galaxy S4, Galaxy Note3, Galaxy S5, Galaxy Note4, Galaxy A7 & A5 Trade Marketing – in charge of trade marketing operation management, especially developing channel incentive scheme, sellout analysis and forecast, promotions, and supply/inventory control SCM operation - in charge of managing SKU demand plan

Samsung Electronics, Mobile Division –Associate, Enterprise Business Team (Suwon, Korea 2010/09-2013/02)- Participated in Samsung Mobile's B2B business development project : Industry environment and structure analysis : Vertical industry business strategy development; finance, medical, government, education, and security.- Participated in developing business model and reference cases for new business area : Business model development for vehicle industry partnership using Samsung Tablets; Hyundai motors (with KT), Toyota Korea, and Renault Samsung. : KNOX(Samsung Mobile Security Solution) business and service model development : Mobile solution system integration management(Toyota Smart Driving)