Both personally and professionally, I have always been passionate about writing. Writing has enabled me to make the most of my creating potential, allowing me to tell powerful stories that have had an impact on unknown readers. In addition, I have always harbored a wondrous passion for the arts – especially cinema and storytelling. Fresh out of medical school, I realized my pressing need to make the most of my writing chops, ending up as an entertainment journalist in the process. For equipping myself for the job, I completed the certification course in Film Appreciation and Criticism from the Film and Television Institute (FTII), Pune in June 2016. EXPERIENCE:AUG 2013 – MAY 2015CONTENT WRITER & CO-EDITOR, www.madaboutmoviez.com After a lot of blog writing, I started off as a content writer in 2013. — An open letter to Superstar Rajinikanthhttps://madaboutmoviez.in/2014/12/12/dear-rajni-sir-an-open-letter-to-superstar-the-phenomenon/— Deconstructing Darkness: An Analysis of Mysskin’s Three-Film Crime Trilogyhttps://madaboutmoviez.in/2014/10/27/deconstructing-darkness-an-analysis-of-mysskins-crimetrilogy/JUNE 2015 – MAY 2017SENIOR CORRESPONDENT, NDTV MOVIESI moved to join the NDTV entertainment portal. — 10 female characters that broke the mold in Tamil cinemahttps://www.ndtv.com/entertainment/womens-day-10-times-when-south-leading-ladies-left-us-shellshocked-1284996JUNE 2017 – APRIL 2021CHIEF CORRESPONDENT/SUB-EDITOR, THE NEW INDIAN EXPRESS I then moved on to join The New Indian Express’s entertainment division, Cinema Express, as senior sub-editor. I got promoted as Chief Correspondent - Entertainment in 2019. Some articles published in the newspaper and the website:— Merku Thodarchi Malai Movie Reviewhttps://www.newindianexpress.com/entertainment/review/2018/aug/25/merku-thodarchi-malaimovie-review-a-brilliantly-shot-slice-of-life-drama-that-steers-clear-of-g-1862294.html— Has the era of digital streaming irreversibly disrupted the Tamil cinema business model?https://www.cinemaexpress.com/stories/trends/2020/apr/08/has-the-era-of-digital-streamingirreversibly-disrupted-the-tamil-cinema-business-model-17938.htmlDEC 2022 - PRESENTCONTENT WRITER - ZOHO ONE, ZOHO CORPI made a shift from entertainment journalism to technical/creative content writing to see if I could use my writing skills to be able to fit into the SaaS copywriting/marketing space. With regard to goals, I would like to explore the principles of digital marketing and with the help of my writing skills, attempt to put them to good use as a content writer.