Manideep Aluru Email & Phone Number

London, England, United Kingdom

I lead the strategy and ops and for all commercial channels

Stockholm, Stockholm County, Sweden

Product Strategy and Go-to Market for an app that facilitates collaborations between musicians from all over the world

Cambridge, England, United Kingdom

1) ARM Cambridge: Developed their new EdTech propositions 2) Rebecca Page Ltd New Zealand: Developed the pre-series A fundraising pitch deck securing over $100k in investment3) NIAB Cambridge: Worked with the government agricultural agency to develop a market proposition for high-resistance hemp4) SNAFU Records Sweden: Developed an app that helps musicians connect and make music together wherever they are in the world

Bengaluru Area, India

• Huddlie (as Collab) was among the 250 startups to graduate the first Ycombinator startup school program, of the 10000+ applicants• The only e-commerce venture to make it through to the semifinals of UCLA’s Knapp Venture challenge• Features 150k+ products from online retailers; 10k+ users

Bengaluru Area, India

• 4-month project to relaunch the Furniture category customer experience at Flipkart - managed 5 teams to redesign a completely new discovery mechanism mimicking the offline purchase behavior – led to 5x revenue within 1 quarter• Advised on go-to-market strategy for a top global retailer regarding ecommerce market entry in India’s tier 2 & 3 markets with primary focus on high unit driver categories such as FMCG and Fashion• Worked as an external validator for one of the top VC… Show more • 4-month project to relaunch the Furniture category customer experience at Flipkart - managed 5 teams to redesign a completely new discovery mechanism mimicking the offline purchase behavior – led to 5x revenue within 1 quarter• Advised on go-to-market strategy for a top global retailer regarding ecommerce market entry in India’s tier 2 & 3 markets with primary focus on high unit driver categories such as FMCG and Fashion• Worked as an external validator for one of the top VC firms in India to evaluate market prospects of a potential investment in the nutrition space – advised on top segments’ marketing strategy for successful market penetration Show less

Bengaluru Area, India

• Designed Flipkart’s Fashion private label strategy by researching and identifying best practices from global & local retailers such as Amazon, Macys, Kohl’s, ASOS, Shoppers Stop. Created custom models depending on category model (own/MP) to be operated at an EBIDTA of 4%-9% – currently 20% of overall Fashion revenue (approx. $300M annually)• Strategized a consumer experience overhaul for Fashion and FMCG categories by collaborating with the tech team to run A/B experiments on consumer… Show more • Designed Flipkart’s Fashion private label strategy by researching and identifying best practices from global & local retailers such as Amazon, Macys, Kohl’s, ASOS, Shoppers Stop. Created custom models depending on category model (own/MP) to be operated at an EBIDTA of 4%-9% – currently 20% of overall Fashion revenue (approx. $300M annually)• Strategized a consumer experience overhaul for Fashion and FMCG categories by collaborating with the tech team to run A/B experiments on consumer shopping behavior – conversion increased 15% leading to increment of $50M/year in revenue Show less

Bengaluru Area, India

• Prepared go-to-market strategy and launched 2 new categories – Foods and Nutrition by identifying gaps in the market and added $8M in revenue annually at a gross margin of 11%• Led the vendor management team to identify potential sellers, worked with catalog teams to provide correct & helpful information to consumer and collaborated with tech & logistics teams to enable new features specific to perishable products• Developed a market growth strategy for premium consumables and… Show more • Prepared go-to-market strategy and launched 2 new categories – Foods and Nutrition by identifying gaps in the market and added $8M in revenue annually at a gross margin of 11%• Led the vendor management team to identify potential sellers, worked with catalog teams to provide correct & helpful information to consumer and collaborated with tech & logistics teams to enable new features specific to perishable products• Developed a market growth strategy for premium consumables and identified differentiation factors against competition – led to an increased e-commerce market share of 41% in 2015 from a 29% in 2014 Show less

Bengaluru Area, India

• Developed launch strategies for Mobiles, Tablets and Laptops of brands such as Lenovo, Huawei, Asus, HP, Samsung and Microsoft – optimized marketing budget of $60M and delivered 1.4x impressions at 1.8x higher conversion than planned•Established performance marketing standards for electronic devices with differentiated focus on exclusives – resulted in a 2x growth in the affiliate channel with 1.2x spend and 1.6x growth in search channels with 1.1x spend• Led the first Big… Show more • Developed launch strategies for Mobiles, Tablets and Laptops of brands such as Lenovo, Huawei, Asus, HP, Samsung and Microsoft – optimized marketing budget of $60M and delivered 1.4x impressions at 1.8x higher conversion than planned•Established performance marketing standards for electronic devices with differentiated focus on exclusives – resulted in a 2x growth in the affiliate channel with 1.2x spend and 1.6x growth in search channels with 1.1x spend• Led the first Big Billion Day (India’s biggest sale event) achieving $80M revenue in 10 hours by optimizing demand planning, pricing and marketing; managed 8 more events over next 3 quarters that added $220M in additional revenue• Planned and executed growth marketing leading to 60% increase in monthly visits in 6 months – managed requirements from 7 retail category teams and championed their agenda with central marketing, product and logistics teams Show less

Bengaluru Area, India

• Restructured the FMCG category based on customer purchase behavior and rationalized SKU assortment to increase basket size from 1.1 to 2.3, improving gross margin from - 41% to +5% while increasing revenue by 3x to become a market leader• Analyzed consumer shopping behavior online and offline for FCMG and devised strategy to launch a premium beauty segment to cater to the early adopters for ecommerce in India - achieved $12M in annual revenue at gross margin of 10%• Used… Show more • Restructured the FMCG category based on customer purchase behavior and rationalized SKU assortment to increase basket size from 1.1 to 2.3, improving gross margin from - 41% to +5% while increasing revenue by 3x to become a market leader• Analyzed consumer shopping behavior online and offline for FCMG and devised strategy to launch a premium beauty segment to cater to the early adopters for ecommerce in India - achieved $12M in annual revenue at gross margin of 10%• Used historical sales data and performed competitor analysis on Perfume category pricing to create a sustainable and profitable pricing model for Perfumes category that resulted in 15x growth of the category at a gross margin of 8% Show less

Bengaluru Area, India

•Revamped consumer touch points on the website based on browse and search behavior – led to a conversion increase of 30%•Optimized pricing investments to yield a 11% saving in category Gross Margin for consumables•Improved the inventory planning process to enable better forecasting of sales demand – reduced the sales loss due to stock out from 36% to 7%

Master Of Business Administration - Mba

Bachelor Of Technology (B.Tech.), Computer Science And Engineering ( Cse )