Manideep Aluru Email & Phone Number

London, England, United Kingdom

I lead the strategy and ops and for all commercial channels

Stockholm, Stockholm County, Sweden

Product Strategy and Go-to Market for an app that facilitates collaborations between musicians from all over the world

Cambridge, England, United Kingdom

1) ARM Cambridge: Developed their new EdTech propositions 2) Rebecca Page Ltd New Zealand: Developed the pre-series A fundraising pitch deck securing over $100k in investment3) NIAB Cambridge: Worked with the government agricultural agency to develop a market proposition for high-resistance hemp4) SNAFU Records Sweden: Developed an app that helps musicians.

Bengaluru Area, India

• Huddlie (as Collab) was among the 250 startups to graduate the first Ycombinator startup school program, of the 10000+ applicants
• The only e-commerce venture to make it through to the semifinals of UCLA’s Knapp Venture challenge
• Features 150k+ products from online retailers; 10k+ users

Bengaluru Area, India

• 4-month project to relaunch the Furniture category customer experience at Flipkart - managed 5 teams to redesign a completely new discovery mechanism mimicking the offline purchase behavior – led to 5x revenue within 1.
• Advised on go-to-market strategy for a top global retailer regarding ecommerce market entry in India’s tier 2 & 3 markets with primary focus on high unit driver categories such as FMCG and Fashion
• Worked as an external validator for one of the top VC… Show more
• Worked as an external validator for one of the top VC firms in India to evaluate market prospects of a potential investment in the nutrition space – advised on top segments’ marketing strategy for successful market.

Bengaluru Area, India

• Designed Flipkart’s Fashion private label strategy by researching and identifying best practices from global & local retailers such as Amazon, Macys, Kohl’s, ASOS, Shoppers Stop. Created custom models depending on.
• Strategized a consumer experience overhaul for Fashion and FMCG categories by collaborating with the tech team to run A/B experiments on consumer… Show more
• Strategized a consumer experience overhaul for Fashion and FMCG categories by collaborating with the tech team to run A/B experiments on consumer shopping behavior – conversion increased 15% leading to increment of.

Bengaluru Area, India

• Prepared go-to-market strategy and launched 2 new categories – Foods and Nutrition by identifying gaps in the market and added $8M in revenue annually at a gross margin of 11%
• Led the vendor management team to identify potential sellers, worked with catalog teams to provide correct & helpful information to consumer and collaborated with tech & logistics teams to enable new features specific.
• Developed a market growth strategy for premium consumables and… Show more
• Developed a market growth strategy for premium consumables and identified differentiation factors against competition – led to an increased e-commerce market share of 41% in 2015 from a 29% in 2014 Show less

Bengaluru Area, India

• Developed launch strategies for Mobiles, Tablets and Laptops of brands such as Lenovo, Huawei, Asus, HP, Samsung and Microsoft – optimized marketing budget of $60M and delivered 1.4x impressions at 1.8x higher.
• Established performance marketing standards for electronic devices with differentiated focus on exclusives – resulted in a 2x growth in the affiliate channel with 1.2x spend and 1.6x growth in search channels with 1.1x.
• Led the first Big… Show more
• Led the first Big Billion Day (India’s biggest sale event) achieving $80M revenue in 10 hours by optimizing demand planning, pricing and marketing; managed 8 more events over next 3 quarters that added $220M in.
• Planned and executed growth marketing leading to 60% increase in monthly visits in 6 months – managed requirements from 7 retail category teams and championed their agenda with central marketing, product and logistics.

Bengaluru Area, India

• Restructured the FMCG category based on customer purchase behavior and rationalized SKU assortment to increase basket size from 1.1 to 2.3, improving gross margin from - 41% to +5% while increasing revenue by 3x to.
• Analyzed consumer shopping behavior online and offline for FCMG and devised strategy to launch a premium beauty segment to cater to the early adopters for ecommerce in India - achieved $12M in annual revenue at gross.
• Used… Show more
• Used historical sales data and performed competitor analysis on Perfume category pricing to create a sustainable and profitable pricing model for Perfumes category that resulted in 15x growth of the category at a gross.

Bengaluru Area, India

• Revamped consumer touch points on the website based on browse and search behavior – led to a conversion increase of 30%
• Optimized pricing investments to yield a 11% saving in category Gross Margin for consumables
• Improved the inventory planning process to enable better forecasting of sales demand – reduced the sales loss due to stock out from 36% to 7%

Master Of Business Administration - Mba

Bachelor Of Technology (B.Tech.), Computer Science And Engineering ( Cse )