Data Analyst
Current• Lead SQL-based data analysis initiatives, improving data quality and accessibility.• Designed and implemented customer segmentation models, enhancing decision-making for targeted marketing campaigns.• Automate ETL processes, reducing data loading time by 50% using Informatica.• Gather reporting and data requirements to deliver customized solutions that enhance decision-making in a retail environment.• Leverage Power BI and MicroStrategy for real-time interactive data visualizations, providing insights that support retail service delivery improvements and operational efficiencies.• Implement advanced SQL-based analysis and build automated data pipelines, ensuring efficient data extraction and reporting for senior management and operational teams.• Facilitated Demos and one-on-one sessions with stakeholders to refine reporting requirements, leading to a 15% increase in customer satisfaction and campaign effectiveness.