Strategic and insights lead for key anchor Advertising, Retail and Design clients. My role also involves evolving, enhancing and embedding our strategic approaches and products across both client and agency teams. Core Clients:Home Hardware, SUNWING, TELUS, KODIAK

Strategic lead for key anchor clients, focused on expanding our scope through new business in the design vertical. My role also involves enhancing our strategic approach within the design discipline.Core Clients: Brand Strategy: - Sun Life, Global & Canada.- Brand, Wealth, Health, Insurance. - AAA (American Automobile Association), US - Brand, Roadside Membership, Insurance, Smart Home Security.- Grace Kennedy Financial Services, Jamaica Brand Design: Daily… Show more Strategic lead for key anchor clients, focused on expanding our scope through new business in the design vertical. My role also involves enhancing our strategic approach within the design discipline.Core Clients: Brand Strategy: - Sun Life, Global & Canada.- Brand, Wealth, Health, Insurance. - AAA (American Automobile Association), US - Brand, Roadside Membership, Insurance, Smart Home Security.- Grace Kennedy Financial Services, Jamaica Brand Design: Daily Bread Food Bank, Canada. - Food bank and not-for-profitThe Shoe Co, Canada. (Formerly The Shoe Company) - Retail Online & In-storeThree H, Canada & US. Furniture design & RetailGemina, Canada & UK. - Pharmaceutical & HealthThreeComma's,US, India, Slovenia - Crypto Marketplace Application Show less

Leading the day-to-day strategic work for key anchor clients, acting as the client strategy lead. Responsible for business and account growth, as well as providing strategic thought leadership and counsel to teams both internally and externally.Clients: TD Bank, Enbridge, AAA, - Northern California, Nevada & Utah

Conducting research and overseeing all strategy, brand, and creative development, as well as the innovation component for key major anchor clients across multiple lines of business. Instrumental in network-wide pitches and taking the lead on multiple national RPI and RPF responses.General Motors: GMC / Buick.TD Bank: Credit Cards / Loyalty Rewards / Corporate Social Responsibility / Business Banking.

Responsible as Strategic Account Planning and Management lead to provide strategic direction, solidify client relationships, drive creative product and enhance account efficiencies. Led strategic innovation accounts for Geometry Global, Canada. Delivering new category product launches in line with Canadian marketing landscape as well as within growing regulation and legal framework.

Clients: Dubai Holding Global, Fly Dubai (Emirates) , Jotun Powder Coatings GlobalManagement of founding clients and setup of core operational structure for Client Service as well as interdependent agency departments for the newly re-launched NOMADS Dubai office. Working with complementing agency partners between Dubai, Amsterdam and Singapore.

Volkswagen ME, Lactalis Group, AKI Investments, Dolphin Energy(PetroChem)Client | Volkswagen AMEDedicated business and planning lead on ATL, BTL & digital communication for the Volkswagen brand in the Middle East region (GCC & Levant). Reporting directly to Volkswagen regional team and supported by an agency team of 3 account executives, dedicated strategic and creative resource teams.Client | LactalisDirecting regional development and implementation of localized ATL… Show more Volkswagen ME, Lactalis Group, AKI Investments, Dolphin Energy(PetroChem)Client | Volkswagen AMEDedicated business and planning lead on ATL, BTL & digital communication for the Volkswagen brand in the Middle East region (GCC & Levant). Reporting directly to Volkswagen regional team and supported by an agency team of 3 account executives, dedicated strategic and creative resource teams.Client | LactalisDirecting regional development and implementation of localized ATL television/print campaigns as well as localizing regional in-store promotional activation plans for Président and Alvita brands.EEMEA Net work ManagerManaging the deployment of strategic marketing activities for the EEMEA Network through agency partners. Business results driven criteria with a key focus on effective volume growth and consistent brand alignment and deployment across EEMEA. Responsible for building a synergised network team through building and maintaining strong regional relationships across network partners to ensure effectiveness. Show less

Client: Hewlett Packard - EMEA Brand | B2B Brand | Laptops & Printers | Business Services.Managing the implementation of regional in-store promotional activations and BTL workload, ensuring delivery based on quarterly plan objectives. Reporting to Business Unit Director and supported by 4 Account executives to run implementation with in-house production team for production needs. Provide guidance for creative development of BTL executions and localisation of global toolkits.

Global Brand Custodian Team Part of the custodian team for a global brand portfolio responsible for the conceptualization, development and management of brand identity as well as core brand messaging. Responsible for the seamless development, execution and implementation of global brand tool-kits. Oversight of in-market activities and advising country teams on brand activity deployment at all end market levels.

Volkswagen-Seat SA, Cadbury SA, Media24 SA.