•Contributing to Category Financial Targets: Instrumental in achieving sales, profit, and expense targets for designated categories.•Collaborative Category Strategy Development: Partnering closely with Category Manager to devise comprehensive category strategies and establish a roadmap for new product development.•Competitive Analysis and Insights: Conducting in-depth competitive analysis, tracking market trends, and evaluating performance metrics to generate innovative product ideas and maintain a competitive edge.•Utilization of Customer Data and Trends: Leveraging extensive knowledge of category-specific customer data, profiles, and retail partner parameters to support Sales team with compelling presentations, proposals, and Line Reviews.•Conduct PUMs and IHUTs to ensure product is polished for market release•Quarterly Competitive Reporting: Regularly assessing the competitive landscape, identifying product gaps, and providing insightful competitive reports to inform strategic decisions.•Omnichannel Go-to-Market Strategies: Assisting in the development of omnichannel go-to-market strategies targeting pet specialty, food/drug/mass, Amazon, Chewy, etc.•Product Lifecycle Management: Playing a key role in the product lifecycle management process from development to decline, including product variations and global packaging.•Cross-Functional Collaboration: Leading cross-functional teams through the product development process, collaborating with various departments such as market research, UX/UI, engineering, sales, and marketing.•Ecommerce Sales Optimization: Partnering with the digital team to optimize Ecommerce sales on platforms such as Amazon, Chewy.com, and Walmart.com.•Global Sales Support: Providing product information and market insights to global sales teams to drive new placements and sales growth.•Industry Engagement: Actively engaging with retail partners, attending industry events, and staying abreast of market trends and innovations.

•Support product life cycle management: Development, Launch, Growth, Retirement•Partner with Category Manager to develop the category strategy and the new product road map•Collaborate with Category Manager to use consumer data, market trends, and competitive analysis toinform new product development and improvements•Maintain timelines and deadlines for the new product development process•Perform ongoing competitive analysis, monitor trends, analyze performance of Kurgo products andcontribute new product ideas•Maintain product information and communicate product updates to organization•Work with risk management and regulatory teams to ensure that product documentation and claims are accurate and compliant with applicable domestic and international legal or regulatory standards•Work with Kurgo® Brand team to create necessary marketing assets to launch new products•Provide global sales teams with product information, and customer and market insights to drive newplacement and sales•Collaborate with Kurgo’s Product Designer to brief and train Customer Service on new products•Initiate and track product projects from start to finish using JIRA•Oversee photo and video shoots in collaboration with ineternal and external resources.•Support our national and regional sales teams with marketing collateral to help drive sales in brick & mortar and ecommerce brands

•Set promos and discounts across categories for all Amazon promotions•Identified and executed additional promo levers for promo success•Maintained accuracy of Amazon Catalog•Supported both USA and Canada Amazon Business•Managed key programs such as Amazon Vine, Manufacturer ratings/reviews, Lightning Deals,WOOT.com, Coupons, and Deal of the Day•Worked with SIOC team for packaging qualifications and changes•Worked closely with Categories and Account Management on all product inclusions and portfolio•PPM and NetPPM Tracking by ASIN

•Opened and grew new key accounts like REI, Sun & Ski Sports, Moose Jaw, and Scheel’s•Opened and grew new distributor accounts and work closely with key bicycle distributors like QualityBicycle Products, Hawley/Lambert, and Trek Cycling Goods•Managed legacy key accounts like Amazon.com and Soccer.com while increasing product selectionand growth•Established and achieved overall sales objectives and annual projected sales goals on Amazon.com•Managed key programs such as Amazon Vine, Manufacturer ratings/reviews, Lightning deals,WOOT.com, coupons, and deal of the day•Performed MAP patrol daily to ensure violators are reduced/eliminated•Owned Amazon product lifecycle, activated from product launch to end of life/closeout deals•Conducted webinars and in person clinics with focus on product features, benefits, and a highlight ofproprietary technology•Assisted in the creation of Dealer Program terms, discounts, and buy-ins•Worked trade shows and conducted in person account visits to recruit and retain potential and currentcustomers

•Serviced 19 states in the Northeast and northern Midwest USA•Ensured consistent, profitable growth in sales revenue through planning, activation and managementof retailer network•Aligned with grassroots and national marketing initiatives while supporting dealer network•Provided product education and training to retail sales staff•Account management and sales to sporting goods stores and independent retailers•Proactively identified marketplace changes and competitive pressures to develop and modify strategiesand tactics accordingly•Achieved sales targets consistent with company goals•Asked for product impression to pass onto in house designers and product developers for productimprovement and evolution.

•Answered inbound telephone calls and emails, from dealers and bicycle retailers pertaining to sales,product, delivery, inventory, customer complaints and general inquiries; in a professional and timelymanner•Made weekly out of office visits to local dealers to provide training and assistance with product andorders•Identified new business opportunities and made contacts with prospective customers•Assisted dealers with inventory analysis and make suggestions for improving inventory•Sold to a select territory of dealers, providing excellent customer service and exhibiting strong salesskills•Analyzed sales numbers to create plan to reach designated quarterly quotas•Worked as a team to create strategies that will help sales force succeed and reach client basesuccessfully.•Helped to oversee the development of and conduct sales and product presentations•Assisted with the annual marketing and sales plan development

•Supervised and oversaw 12 employees while providing training and tools to succeed•Promoted the best customer service in the industry•Interviewed potential employees, completing new-hire paperwork, scheduling and discipline whennecessary•Actively worked the sales floor interacting with customers and employees to achieve the store salesgoals•Provided cutting edge training for employees•Full knowledge of Ascend POS and Microsoft Office•Performed opening and closing duties, while balancing cash drawer•Handled any problems that may occur with customers in a high degree of customer service•Merchandised store to promote fresh and inviting shopping experience

•Performed account transactions with accuracy•Assisted members with inquiries of other financial products with superior customer service•Executed daily opening and closing procedures•Balanced large amounts of cash and checks•Contacted Select Employee Groups about products and services

•Assist customers with a friendly smile•Order product•Unload trucks•Stock shelves•Organize backroom•Process, price, and display products•Hang shelf tags