I recently founded Flickr Candles, an artisan candle company specializing in eco-friendly and bespoke scented candles. As the founder, I manage all aspects of the business, from designing and producing unique, sustainable products to developing our brand and engaging with customers. This venture allows me to merge my passion for creativity with strategic business management, and I am enthusiastic about the ongoing growth and innovation at Flickr.

- Conducted comprehensive market research to identify trends, opportunities, and potential challenges in the immigration law sector.- Curated a specialized knowledge base on immigration laws and procedures for various countries, including the United States, resulting in a20% reduction in case processing time.- Analyzed competitor strategies, pricing models, and service offerings to provide insights for strategic decision-making- Developed and maintained detailed profiles of target client demographics, understanding their needs, preferences, and pain points. - Streamlined the documentation process, reducing errors by 15% and improving overall efficiency.- Automated a new database system, facilitating a 20% reduction in search time for legal resources.- Collaborated with attorneys and paralegals in preparing for legal proceedings, contributing to a 30% growth in team efficiency.- Engaged with clients through surveys, interviews, and feedback sessions to gather insights for service improvement.- Utilized statistical tools and data analysis techniques to extract meaningful insights from market and client data.- Developed and facilitated bi-monthly training sessions, leading to a 15% improvement in junior staff's research skills and overallperformance.- Prepared and presented detailed reports on market trends, client satisfaction, and project performance to inform decision-making processes.

- Analyzed Voice of Customer (VoC) feedback, leading to a product improvement that resulted in an impressive 40% surge in sales and an outstanding 50% reduction in return and exchange requests.- Leveraged AI tools such as ChatGPT and Bard to analyze market trends, generate personalized content, optimize customer engagement strategies, conduct competitor analysis, perform A/B testing, and achieve a 15% increase in customer engagement.- Designed and skillfully implemented cross-selling and upselling strategies, contributing to a remarkable 20% boost in bundle sales.- Collaborated with key partners to expand market reach, including Target, Macy's, Amazon, Walmart, Etsy, and Maisonette, resulting in a 30% increase in market presence.- Successfully drove an impressive 25% increase in sales in the USA while expanding into the Indian and Canadian markets through the development and execution of innovative marketing strategies.- Performed customer segmentation, persona development, and journey mapping, delivering data-driven insights that led to a 10% improvement in customer targeting.- Aided campaign optimization and managed social media accounts by creating and curating content, engaging with followers, and responding to comments and messages, resulting in a 25% growth in social media following and engagement.

- Synthesized a wide array of data sources, encompassing qualitative and quantitative data as well as digital user information, to discern essential narratives and recurring themes spanning various categories.- Conducted in-depth analysis and data cleansing of substantial datasets, employing tools such as Excel, M4, SPSS, and MarketSights, while concurrently overseeing project dashboards for efficient project management.- Evaluated customer satisfaction through the assessment of key metrics including Net Promoter Score (NPS), Lifetime Value (LTV), and the impact of loyalty programs on customer retention- Demonstrated proficiency in leveraging Meta4Insights, a proprietary software solution, to streamline the extraction and identification of significant themes within extensive open-ended responses.- Key Impacts: - Analyzed feedback from physicians on multiple pharmaceutical product advertisements to identify information gaps and enhance marketing material effectiveness. - Conducted an in-depth analysis of an Adult Gummy Vitamin Brand, pinpointing white-space positioning opportunities to strengthen market presence and formulate an optimal gummy vitamin concept. - Managed a brand tracker for Healthcare system using proprietary software, maintaining a client dashboard and delivering monthly and quarterly customer satisfaction insights utilizing methodologies such as NPS (Net Promoter Score) and LTV (Lifetime Value). - Collaborated closely with the data management lead and senior analysts, providing support in fieldwork and strategic qualitative analysis for the exploration of a potential new product category (Plant-based milk) for a leading carbonated soft drink manufacturer.

- Assisted the Director of MBA with administrative tasks, research requirements & data analysis- Extensively analyzed data pertaining to MBA/ MSBA courses to aid better planning of course catalog & curriculum- Redesigned program website to aid better navigation for students- Conducted a comparative analysis comparing CSULA with other universities in California offering MBA/MSBA program

-Project lead for key international clients; communicating & tracking developments from setup to delivery in B2B and B2C clients-Successfully aided numerous start-ups in upscaling operations, forecasting market trends & decoding consumer behavior -Moderated over 500 qualitative in-depth interviews, focus groups and ethnographies across categories like automotive, FMCG, FMCD, healthcare, beauty, real estate, user experience, etc. -Engaged in proposal writing, project launch, designed researched methodologies, integrated and analyzed data, and reported insights to clients through creative presentations-Consumer Research Undertaken – Acceptor Rejecter Surveys, Concept Evaluation for Ad Campaigns, Products and Services, Consumer Understanding and Trend Spotting Surveys, New Project Development Workshops, Central Location Tests, Car Clinics, User Experience Surveys, Product Placements, Digital Diaries/ Online Ethnographies, and Qualitative Trackers.

-Involved right from receiving requests for proposals to delivery of projects-Ran feasibility tests and created budgets that ensured 60% profit by minimizing vendor outsourcing by 30%-Analyzed primary data derived through transcriptions/video filed with proficiency in generating interfaces and insights for creative and category-specific PowerPoint reports. -Lead moderator for key international studies involving IDIs, MGDs, FGDs, Ethnos, Guerrilla Interviews, Social media monitoring, digital diaries/ ethnographies across multiple categories like FMCG, FMEG, Automotive, E-commerce, Real Estate.

-Launched project brief meetings while delegating field executives in-charge-Liaised with Operations and Field teams to sample splits resulting in bringing down cancellations by 20%-Designed field briefing notes, recruitment questionnaires, observation guides and qualitative discussion guides.

TraLead is a team of students from reputed colleges of Delhi University . The idea is to accelerate the internship growth in the youth powered to all of us and we have accordingly set our approach to train college students for the best possible internships that will enrich their caliber.Our main focus is to reach maximum students and notifying them about various events and internships happening around and benefiting everyone with constant guidance and support.As of now , the working of the initiative stands halted.

TraLead is a team of students from reputed colleges of Delhi University . The idea is to accelerate the internship growth in the youth powered to all of us and we have accordingly set our approach to train college students for the best possible internships that will enrich their caliber.Our main focus is to reach maximum students and notifying them about various events and internships happening around and benefiting everyone with constant guidance and support.As of now , the working of the initiative stands halted.