Manika Babbar Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Headed data-driven initiatives in the financial markets, employing advanced analytics techniques to develop and automate profitable trading strategies
• Established an in-house Quant and Data team to maintain and analyze data, generating actionable insights based on business requirements. Worked with data engineers to ensure the availability and data quality for analysis
• Developed a robust automated signal generation and order management system using Python, utilizing real time tick data and APIs. Successfully Implemented cloud migration project, seamlessly transitioned the data.

Gurugram, Haryana, India

• Worked with a Global Hospitality Player; 2nd Largest hospitality chain in India to develop a probabilistic model for tier upgradation within the client’s loyalty program, employing ensemble machine learning techniques.
• Employed programming languages like Python and SQL for effective data analysis. Used Business Intelligence tools like PowerBI to create customer 360 dashboards for tracking performance
• Utilized advanced analytics methods like RFM, K Means & Lookalike Analysis to drive customer-centric campaigns that maximize conversion rates. Identified High-Conversion customer segments based on comprehensive.

Delhi Area, India

• Spearheaded market development and product upgradations for the iconic Fevicol brand for Delhi region; Managed Fevicol Champions Club, one of the largest user loyalty programs; Leveraged data analytics to fuel user.
• Conducted regular competitive assessments and conceptualized comprehensive influencer marketing campaigns, strategically aimed at boosting consumer conversions, new customer acquisition, re-engagement and retention
• Oversaw a team of 14 marketing executives; Planned and executed diverse BTL activities; Forged alliances with third party agencies, driving demand generation activities at the grass root level along with managing.
• Played a key role in business development achieving high annual turnover for Fevicol’s retail unit; Led pre and post product launch on-ground activations, drove integrated product campaigns and on-field promotions for.

Mumbai Area, India

• Managed retail business of wood working adhesives in Fevicol division for Mumbai; Oversaw a team of 13 professionals to coordinate operations with 7 Whole Sale Stockists
• Employed proactive data analysis to decipher industry trends along with competitor market profiling to enhance the market share metrics; Utilized data-centric methodologies to ensure product-level curation across.

Mumbai Area, India

• Played a pivotal role in Rebranding & Re-launch of “Sony Liv” on digital platform
• Conducted comprehensive secondary market research of video content providers on web & mobile interface, gaining insights for strategic decision making; Collaborated closely with creative designers to develop brand.
• Conceptualized and implemented an engaging social media marketing strategy for customer engagement; Utilized Google analytics and other web analytics tools to evaluate user print and provide actionable insights for.

Noida Area, India

• As a key member of Intelligent Networks team ensured availability of prepaid charging system in five circles, solely managed end-to-end operations of Haryana circle
• Skillfully handled product configurations, number provisioning & churn implementation as per business needs; Collaborated with cross-functional teams, conducted thorough analysis of product feasibility, development.
• Ensured front-end management along with back-end solutions leading to customer complaint reduction & resolution within TAT

Pgdm, Marketing

Masters In Management (Esc), Marketing/Marketing Management, General

Luxury Retail marketing and Brand Management

Bachelor Of Technology (B.Tech.), Ece