• Headed data-driven initiatives in the financial markets, employing advanced analytics techniques to develop and automate profitable trading strategies• Established an in-house Quant and Data team to maintain and analyze data, generating actionable insights based on business requirements. Worked with data engineers to ensure the availability and data quality for analysis • Developed a robust automated signal generation and order management system using Python, utilizing real time tick data and APIs. Successfully Implemented cloud migration project, seamlessly transitioned the data infrastructure to cloud platforms such as AWS resulting in improved scalability, cost efficiency and data accessibility

• Worked with a Global Hospitality Player; 2nd Largest hospitality chain in India to develop a probabilistic model for tier upgradation within the client’s loyalty program, employing ensemble machine learning techniques.• Employed programming languages like Python and SQL for effective data analysis. Used Business Intelligence tools like PowerBI to create customer 360 dashboards for tracking performance • Utilized advanced analytics methods like RFM, K Means & Lookalike Analysis to drive customer-centric campaigns that maximize conversion rates. Identified High-Conversion customer segments based on comprehensive demographic and behavioral analysis

• Spearheaded market development and product upgradations for the iconic Fevicol brand for Delhi region; Managed Fevicol Champions Club, one of the largest user loyalty programs; Leveraged data analytics to fuel user engagement and achieved exceptional user redemption rate along with active users • Conducted regular competitive assessments and conceptualized comprehensive influencer marketing campaigns, strategically aimed at boosting consumer conversions, new customer acquisition, re-engagement and retention• Oversaw a team of 14 marketing executives; Planned and executed diverse BTL activities; Forged alliances with third party agencies, driving demand generation activities at the grass root level along with managing strategic brand visibility across customer touch-points particularly in volatile markets• Played a key role in business development achieving high annual turnover for Fevicol’s retail unit; Led pre and post product launch on-ground activations, drove integrated product campaigns and on-field promotions for premium products

• Managed retail business of wood working adhesives in Fevicol division for Mumbai; Oversaw a team of 13 professionals to coordinate operations with 7 Whole Sale Stockists• Employed proactive data analysis to decipher industry trends along with competitor market profiling to enhance the market share metrics; Utilized data-centric methodologies to ensure product-level curation across categories, maintaining a healthy and optimized product range index

• Played a pivotal role in Rebranding & Re-launch of “Sony Liv” on digital platform• Conducted comprehensive secondary market research of video content providers on web & mobile interface, gaining insights for strategic decision making; Collaborated closely with creative designers to develop brand image, identity including logo iconography • Conceptualized and implemented an engaging social media marketing strategy for customer engagement; Utilized Google analytics and other web analytics tools to evaluate user print and provide actionable insights for online growth initiatives

• As a key member of Intelligent Networks team ensured availability of prepaid charging system in five circles, solely managed end-to-end operations of Haryana circle• Skillfully handled product configurations, number provisioning & churn implementation as per business needs; Collaborated with cross-functional teams, conducted thorough analysis of product feasibility, development contributing to strategic planning as per business needs• Ensured front-end management along with back-end solutions leading to customer complaint reduction & resolution within TAT