Manika Bisht Email & Phone Number

Gurugram, Hr, In

Mumbai, Maharashtra, Inde

Navi Mumbai, Maharashtra, India

- Increased User Retention Rate by 10% , augmenting returning user revenue contribution by Rs.90 Lakh/Month- Boosted monthly product revenue by 60% through Campaign Planning, Channel & Funnel Optimizations - Augmented Monthly AOV by 56% over 6 months via consumer analysis & differential pricing- Improved Communications (Email/SMS/Whatsapp) ROI by 2X via audience segmentation, targeting, A/B tests- Increased old user reactivation by 4X by offering a free trial, contributing 5% to… Show more - Increased User Retention Rate by 10% , augmenting returning user revenue contribution by Rs.90 Lakh/Month- Boosted monthly product revenue by 60% through Campaign Planning, Channel & Funnel Optimizations - Augmented Monthly AOV by 56% over 6 months via consumer analysis & differential pricing- Improved Communications (Email/SMS/Whatsapp) ROI by 2X via audience segmentation, targeting, A/B tests- Increased old user reactivation by 4X by offering a free trial, contributing 5% to the product revenue- Boosted Referral revenue by 35% in 6 Months, contributing 15% to overall revenue & 5% to signups- Improved Monthly User Conversion Rate by 2%, increasing daily revenue contribution by 30%- Augmented Engagement Rate by 5% by analysing data & identifying right user segments to target- Coordinated with 5+ teams (Graphics, Video, Tech, Product, Performance) to ensure deliverables on time- Handled Brand Promotions across Instagram, youtube, Telegram for brand awareness & user conversion- Generated highest ever Monthly Revenue of 40 Lakhs from old/dormant users by reactivating them- Managed execution of multiple digital sale campaigns- Created Go-to-Market (GTM) strategy for New Product Launch- Managed Rs. 1 crore monthly budget for Performance Marketing across Meta and Google with ROAS of 4+- Awarded “Star Performer” for Q4, FY23 within 7 Months of joining Testbook- Achieved highest ever user retention rate of 26% since Testbook’s inception 10 Yrs ago- Generated 35% of Product’s Monthly Revenue & 20% of Company’s Total Monthly Revenue Show less

Ville De Paris, Île-De-France, France

- Redesigned corporate website to increase website traffic & generate more leads- Designed 5+ mockups & wireframes to improve CX- Prepared product specifications document for 3+ product features to be shared with clients- Spearheaded video creation for client demo meetings- Single-handedly managed all marketing operations of the firm.- Developed 4+ prospective clients with company size of 5000-15000 employees & organised client meetings- Liaised with marketing agency to… Show more - Redesigned corporate website to increase website traffic & generate more leads- Designed 5+ mockups & wireframes to improve CX- Prepared product specifications document for 3+ product features to be shared with clients- Spearheaded video creation for client demo meetings- Single-handedly managed all marketing operations of the firm.- Developed 4+ prospective clients with company size of 5000-15000 employees & organised client meetings- Liaised with marketing agency to acquire clients & develop brand awarenes Show less

Grasse, Provence-Alpes-Côte D'Azur, France

- Market Strategy and Research: Researched and analysed perfume industry, major industry players and trends across USA, Europe, Middle East and Asia. Created market survey to understand consumer buying behaviour for perfumes and PERFUMIST application use across these regions.- Business Development: Identified B2B leads across offline retail channels (beauty retailers and travel retail industry) and online channels across 3 continents. Created sales prospection plan for B2B leads in… Show more - Market Strategy and Research: Researched and analysed perfume industry, major industry players and trends across USA, Europe, Middle East and Asia. Created market survey to understand consumer buying behaviour for perfumes and PERFUMIST application use across these regions.- Business Development: Identified B2B leads across offline retail channels (beauty retailers and travel retail industry) and online channels across 3 continents. Created sales prospection plan for B2B leads in India and followed up with the clients through different stages of sales funnel.- PR & Communication: Designed and developed social media posts for LinkedIn using Canva. Identified different communication channels & leads (magazines, blogs, journalists, newspapers, podcasts) across UK and Middle East. Assisted in making PR kit for B2B sales. Show less

Delhi, India

-Market Research and Analysis of career counselling industry-Competitor Analysis and Benchmarking-Creating surveys and analysing customer insights-Formulating digital media marketing plan to build social media presence and increase app downloads-Creating Facebook, Instagram, Twitter,LinkedIn content-Write articles for website/blog

Noida Area, India

I had the opportunity to work for one of the Forbes World's 100 most innovative companies, Tata Consultancy Services Ltd. As a part of an agile java development team, I got an opportunity to work closely with my client CVS Healthcare. I was responsible for requirements analysis, understanding the business and functional requirements of the client and project and then developing the application logic. I specifically worked as a part of Customer Service Team where my objective was to help build… Show more I had the opportunity to work for one of the Forbes World's 100 most innovative companies, Tata Consultancy Services Ltd. As a part of an agile java development team, I got an opportunity to work closely with my client CVS Healthcare. I was responsible for requirements analysis, understanding the business and functional requirements of the client and project and then developing the application logic. I specifically worked as a part of Customer Service Team where my objective was to help build an application to resolve the discrepancies and issues related to an outbound request, raised by pharmacist. I interacted and worked with multiple and diverse teams to analyze the varied specifications, resolve the bugs in the application code and improve the overall functioning and efficiency of the project by continuously developing a new code logic, remodeling the existing code and optimizing the database queries. Show less

Faridabad Area, India

During my final year of graduation, I got a great opportunity to work as a web design and development intern at one of the Fortune Global 500 list of world's largest companies, Indian Oil Corporation Ltd. I was responsible for designing and developing the message board and discussion forum for Faridabad R&D center that was the first step in an effort to improve employee interaction, provide better delivery and instant accessibility to employee solutions of different project problems, thus… Show more During my final year of graduation, I got a great opportunity to work as a web design and development intern at one of the Fortune Global 500 list of world's largest companies, Indian Oil Corporation Ltd. I was responsible for designing and developing the message board and discussion forum for Faridabad R&D center that was the first step in an effort to improve employee interaction, provide better delivery and instant accessibility to employee solutions of different project problems, thus enhancing the whole project management process for 600+ employees Show less

Masters In Business Management+Msc Marketing Management, Business, Management, Marketing, And Related Support Services

Activities and Societies: Oikos Lille - Communication Team Member , EDHEC Inspiring Women - Networking and Sponsorship Team Member Major.

Engineer’S Degree, Computer Science And Engineering, 8.52/10

Major Areas of Study : Database Management Systems, Data Mining and Warehousing, C++, Principles of Marketing, Econometrics, French

Higher Secondary Education, Science With Maths, 85.6%

Secondary Education, 9.8 Gpa

Primary Education