Manikanta Kotha Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

- Played a pivotal role in devising and executing SEO strategies to enhance SERP visibility and drive organic search performance for the inhouse D2C websites which resulted in 300% traffic growth in my work period.- Conducted thorough keyword research to expand and manage a targeted keyword portfolio, while also identifying new content opportunities and themes through competitor analysis, thus bridging content gaps effectively.- Incorporated Generative AI techniques within SEO strategies, leveraging advanced technology to enhance content optimization and drive improved search performance.- Introduced and executed programmatic SEO strategies tailored to the fashion e-commerce D2C sector, driving substantial traffic enhancements by aligning content, keywords, and technical optimizations with user intent and search trends.- Aided in building a technically SEO optimized website 'Toys"R"Us', India's leading online toy store, enhancing SEO infrastructure and user experience.- Study industry trends and current SEO and content strategy knowledge to stay ahead of competitors.

Bangalore Urban, Karnataka, India

• Assist with auditing and developing strategies for Havas SEO clients (including technical SEO, Local SEO, Content, eCommerce, etc..) and reporting findings and strategic frameworks to clients.• Develop comprehensive keyword research and strategic keyword evaluations.• Create and implement an aggressive SEO strategy (On-Page and Off-Page) based on in-depth research and analysis to achieve organic visibility for HAVAS clients.• Prepare website technical audits to identify areas of concern from an SEO perspective.• Implement Schema markup and other best practices• Recommend changes to website content, linking, and other factors to improve SEO• Review web analytics data to provide feedback to our internal team on performance, and to ideate next steps from visitor behaviors and trends.• Work with content writers and get built SEO-friendly content.• Develop and implement the link-building strategy with blogs, publishers, sites, influences, etc.• Work with our internal resources to prepare, plan and execute link building and content marketing strategies• Collaborate with the internal development team & SEO team on client projects.• Stay up to date on current SEO industry trends and technologies, and communicate these trends to clients and internal SEO team• Track, report, and analyze our website analytics to evaluate performance and drive continuous improvement.• Work towards reaching client KPIs, set goals and create search traffic reporting for different sections of client websites, and monitor them monthly.• Establish a cadence for an SEO strategy to improve search rankings and grow traffic MoM.

Hyderabad, Telangana, India

• Perform keyword research and competitive analysis• Understanding technical issues and implementing technical SEO audits and changes in websites.• Implementing changes in the content management systems (CMS) like WordPress, Joomla• Manage content production by planning content calendars, managing writers (or collaborating with the content writing teams), and supporting them on SEO• Devise & execute methods to track, report, analyze and improve SEO performance.• Collaborate with the Developers & UX teams to implement necessary features and changes• Present and communicate SEO strategies and projects to clients and/or internal stakeholders• Maintaining the websites/projects up-to-date with the latest SEO trends, strategies, and algorithm changes.• Optimizing the content with the best practices for "YMYL" websites.• Communicating or empowering the latest SEO concepts and recommendations to the team.

Hyderabad, Telangana, India

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Computer Science

Education record