• Design, develop, and implement custom solutions within Salesforce Marketing Cloud to meet specific business needs.• Create and maintain automated workflows using Automation Studio for email sends, data imports, and other processes.• Build responsive email templates using HTML, CSS, and AMPScript to support email marketing campaigns.• Configure and optimize customer journeys in Journey Builder to automate and personalize customer interactions across channels.• Develop reports and dashboards within Salesforce Marketing Cloud to track campaign performance, customer engagement, and ROI.• Ensure adherence to email marketing best practices and regulatory requirements (e.g., CAN-SPAM, GDPR) when implementing campaigns

Translated designs and wireframes into responsive emails using AMPScript and advanced HTML coding skills (HTML5, CSS3, jQuery/JavaScript)Segmented audiences within Salesforce Marketing Cloud using Data Filters as well as SQL queries while ensuring data is clean and accurate to launch Ad-Hoc campaigns.Built, tested, and deployed email marketing campaigns by following the QA process. Produced comprehensive reporting on email engagements after the campaigns are deployed.Built simple and complex automation using multiple automation studio activities like SQL Query, SSJS Script, Data Import, Data Extract, File Transfer and Data Filter, etc.Extensively worked on building multi-channel Journeys in Journey Builder using Emails, Ad Studio, and Push messagesWorked with cross-functional teams to ingest data into SFMC from batch and real-time sourcesProvided guidance on using SFMC SOAP API and REST API for a real-time use caseIntegrated Salesforce Sales/Service Clouds with Marketing Cloud using the Marketing Cloud Connector App

• Led a team in resolving customer escalations, monitoring workflow, and identifying system improvements at Amazon.• Developed and implemented email automation processes, reducing timeline and enhancing team efficiency.• Analyzed team performances and drove customer service operations to meet expectations.

Study coordination and relate user admin and lab admin line of service.Contact patients to complete the post-treatment surveys.Follow up with sites (Doctors & Study Coordinators) to ensure the required documents are provided.Conduct Site selection visits and Site Initiation visits.Provide access to the users to EDC tool and resolve queries if there are any.Interact with clients daily to provide the best customer support and to facilitate easy operations of the process.