Manik Sethi Email and Phone Number
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With over a decade in marketing, I specialize in strategic planning, global software solutions, and impactful brand promotion. I believe in collaborative, inclusive leadership, combining diverse ideas to drive growth and innovation. Experienced across APAC, EMEA, and global markets, I blend market insights with technology trends to execute effective product launches and partnerships. Let’s connect on LinkedIn to explore ideas and opportunities.
Elsevier
View- Website:
- elsevier.com
- Employees:
- 9526
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Sr. Product Marketing Manager - Strategic Projects And AiElsevier Aug 2024 - PresentAmsterdam, North Holland, NetherlandsIn this role, I lead strategic projects across a $70 million portfolio, impacting multiple solutions. I also spearhead the marketing efforts for positioning, branding, and launching our latest AI offering, from customer discovery and the alpha and beta phases through to full commercial launch.
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Sr. Product Marketing ManagerElsevier May 2021 - Jul 2024Amsterdam, North Holland, NetherlandsIn this role, I collaborated closely with product, sales, and marketing teams, as well as customer groups, to drive demand and improve retention for our data and B2B software solutions tailored to higher education institutions and governments. My responsibilities included developing Go-to-Market strategies, crafting impactful product positioning and messaging, creating campaign-supporting content, gathering customer insights and feedback, and equipping sales teams with effective tools and resources.
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Product Marketing ManagerElsevier Oct 2018 - Apr 2021Amsterdam, North Holland, NetherlandsDuring this period, I spearheaded the development and execution of Go-to-Market (GTM) strategies for Pure, the world's top RIMS/CRIS system. My efforts focused on aligning and driving marketing activities across the entire customer journey, ensuring a comprehensive, customer-centric approach that bolstered our global market position.
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Category Marketing Manager, Legal & Tax Software SolutionsWolters Kluwer Nov 2017 - Sep 2018Gurgaon, IndiaI focused on boosting the Tax and Accounting, Legal, and Regulatory business units with effective marketing campaigns. I onboarded a digital and creative agency and launched multi-channel campaigns for demand generation. Key achievements include:Launched an international practice management software for law firms.Doubled lead generation, leading to 60% of sales closures in Q1 2018.Contributed to pilot projects for Wolters Kluwer’s global legal and regulatory software, launched in India in 2019. -
Field Marketing Manager - Legal & Tax Software SolutionsThomson Reuters Jul 2015 - Nov 2017Gurgaon, IndiaI played a pivotal role in advancing technology solutions across South Asia by engaging with industry associations (USIBC, CII, FICCI) to organize CXO-level roundtables and forums, promoting technology solutions to corporate and government sectors, and launching the “One Source Indirect Tax” platform in India. I collaborated with key partners like KPMG USA and system integrators on strategic marketing initiatives, and established strong brand positioning for government-driven projects such as “Smart Cities” and “Digital India.” -
Regional Marketing ManagerElsevier Apr 2013 - Jun 2015Gurgaon, IndiaI played a crucial role in developing collaborative programs with government authorities in India, Pakistan, and Sri Lanka, leveraging various marketing channels. I also focused on maintaining strong relationships with key academic institutions (such as IITs) and government customers, including the Ministry of Higher Education and the Ministry of Science & Technology.
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Customer Development ManagerElsevier Nov 2010 - Mar 2013Gurgaon, IndiaI successfully onboarded new customers and delivered numerous onsite and online training sessions to enhance product adoption. My efforts maximized customer retention, driving sustainable revenue growth through renewals.
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Inflight ServicesJet Airways Jul 2007 - Oct 2010
Manik Sethi Skills
Manik Sethi Education Details
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Bachelor Of Arts (B.A.) -
Master Of Business Administration (M.B.A.) -
Diploma
Frequently Asked Questions about Manik Sethi
What company does Manik Sethi work for?
Manik Sethi works for Elsevier
What is Manik Sethi's role at the current company?
Manik Sethi's current role is Senior Product Marketing Manager.
What is Manik Sethi's email address?
Manik Sethi's email address is ma****@****wer.com
What schools did Manik Sethi attend?
Manik Sethi attended Delhi University, Vinayaka Mission's Research Foundation - University, Digital Marketing Institute.
What skills is Manik Sethi known for?
Manik Sethi has skills like Product Marketing, Marketing Management, Public Speaking, Key Account Development, Key Account Management, Networking, Business Development, Market Research, Content Marketing, Web Analytics, Team Management, Digital Marketing.
Who are Manik Sethi's colleagues?
Manik Sethi's colleagues are Maria Rodriguez, Luis Nicho, Furkan Zirzakıran, Manjunath Hannikeri, Shayla Carter, Caroline Champney, Catrina Scott.
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Manik Sethi
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