• • Experienced at raising brand acceptance by building Brand personality, working on Brand Promise and ensuring correct brand positioning.• Experienced at organizing National and regional marketing campaigns including traditional media creative, digital tactics to improve sales & brand health.• Worked with the Media agency to develop best-in-class consumer communications; develop detailed briefing documents and provide feedback during recommendation reviews.• Responsible for strategic business reviews and pro-actively developed contingency plans throughout the business cycle due to shifting internal /external factors.• Possess in-depth knowledge of the product/marketplace combined with excellent leadership with an indelible reputation for delivering inventive business strategies and brand-focused solutions that improve margins.• Builds strong relationships with Global Marketing and US counterparts to ensure timely information exchange and collaborates to build local market business solutions for identified issues and challenges.