Digital Marketing & Media Management:- Developed and executed digital media strategies aligned with client objectives, overseeing budget allocation across various platforms including digital, social, and paid search.- Managed campaigns for renowned brands such as PepsiCo, Meta, and Citibank, achieving over xx% market reach and significant lifts in purchase intent.- Implemented automated reporting systems, enhancing operational efficiency by xx through resource and time savings.Market Research & Analysis:- Utilized tools like GWI, Euromonitor, and SimilarWeb Pro to gather and analyze consumer behavior, industry trends, and market landscapes.- Informed marketing strategies and annual operating plans based on comprehensive research and data analysis driving client advertising spends by xx%Leadership & Client Relationship Management:- Led a team of 7, overseeing digital advertising spends totalling CAN$ 28MN annually, ensuring quality and adherence to timelines.- Cultivated strong client relationships, exceeding business goals for clients fostering organic growth and cost efficiencies of xx%Campaign Development & Performance Tracking:- Managed end-to-end campaign development, optimization, and performance tracking, delivering actionable insights through monthly and quarterly business reviews.- Presented innovative media strategies aligned with client briefs, garnering industry recognition and prestigious awards.Collaboration & Process Improvement:-Collaborated with internal agencies to provide integrated solutions for brands, offering mentorship to junior planners.- Implemented processes to enhance brand safety and reduce ad fraud, resulting in significant savings for global brands like Citibank and Brown Forman.

Digital media planning & execution- Managed planning, development and execution of digital media campaigns across categories and brands like Telecom-Apple, Finance- Mastercard and Entertainment-National Geographic Channel, Fox Life delivering 200% growth in advertising business across clients Y-O-YClient & team management- Worked with clients and managed internal partners like creative, social and offline media planners to achieve brand and digital marketing goals to deliver integrated digital media solutionsCampaign execution & optimization- Owned optimization, site analytics and campaign reporting to present recommendations for delivering better return on investment for digital marketing initiativesRewards & Recognition- Won prestigious awards from IDMA and IAMAI award for campaigns done for Mastercard and National Geographic campaigns in addition to individual awards at Isobar’s Helios

Tapsense is a leading mobile advertising exchange connecting premium app developers with top-tier brand advertisers. TapSense’s Developer solution features ad mediation, private RTB exchange, developer SDKs, and high performing ad formats. My responsibilities here include-- New publisher acquisitions to scale the inventory on our exchange. - Building, managing and strengthening existing publisher /developer’s account. - Responsible for managing existing SSP relations to identify new growth opportunities.

Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers.Exponential is headquartered in Emeryville, California and offers solutions in more than 37 countries worldwide.Responsible for Publisher identification and acquisitions for Display, Video and Mobile helping Exponential scale in emerged & emerging markets, channeling up new revenue streamsLead business development efforts through all aspects of the sales cycle including relationship initiation, negotiation, and closing.Manage relations with Sales Functions of Exponential to effectively communicate the supply side's performance.

- Responsible for managing existing publisher relations for US and entire Asia Pacific region.- Coordinate with internal teams to resolve publisher queries and concerns by working closely with Sales, Sales Planning, Account Management, Creative and Engineering. - Manage publisher acquisitions for Display, Video and Mobile to help Exponential grow its business in established markets like US and emerging markets like South East Asia.- Lead new product roll out in emerging markets and manage their campaign implementation and delivery.- Close exclusive deals with premium publishers to help the network grow in emerging markets.- Manage the overall health of the market by taking care of the demand and supply in the region.

Was a member of client servicing team at Hansa Group and was involved in Product launches, On- ground activations, Ideations of events, branding and other marketing activities.