Digital Marketing Analytics Technology Lead with extensive experience in web analytics, digital marketing, retail media, ecommerce and media data, Digital Data Enablement, tag management and product development.• Led the entire project lifecycle of Web analytics, CRM, media effectiveness analytics and insights projects/products, from demand management to solution implementation.• In-depth expertise in a comprehensive suite of marketing and analytics platforms, including Adobe Marketing Cloud, Google Marketing Platforms, Google Analytics / GA4, Adobe Analytics, Tealium, Salesforce Datorama, SFCM, Sprinklr, LookerStudio, Google Big Query, and DOMO. Successfully leveraged these tools to execute and delivered multiple digital marketing analytics projects.• Experience in product engineering and management with strong Agile methodologies and a proven track record of success in defining roadmaps, and delivering business value.• Worked with some well-known brands such as Diageo, Kimberly-Clark, Novartis, The Hartford, Lufthansa, Mattel, and Williams-Sonoma.Skills: PESO Channel Measurement , Web & Digital Analytics, Marketing Performance Analytics, Tagging / Taxonomy & Tag Management, Stakeholder Management, Team Handling, Product Management, Agile Methodology, Vendor Management, Product & Platform StrategyTools and Technology: Adobe Analytics, Adobe Data workbench, Google Analytics 360, GA4, IBM (CoreMetrics, Tealeaf), Salesforces Datorama, DOMO, Looker Studio, Google BigQuery, Tealium, Adobe DTM, Google Tag Manager