Manish Kumar Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Handling a team of 5 managers who are responsible for effective clientdelivery and people management (20)• Being part of the core team to decide and implement various decisionsincluding Client growth, Team planning, Hiring and Training, Incentives,and better resource allocation• Discussion with team to decide their monthly, quarterly goals and helping them to achieve these goals• Reviewing the performance of team on different factors to decide bonusand hike.• Contribute and manage the development of in-house products for revenue optimization, automated analysis, auto-campaign creation and updating UPR Rules• Coordinate with programmatic team to design and execute Advancedoptimization strategy e.g. Bid Caching, Supply path optimization, Adx.txt• Researching and Working on different yield optimization case studies tohandle the challenging situations in programmatic advertising space e.g.Cookie less, UPR rules• Key Skills:- Team planning & Management, Resource Allocation, Research, Project Management, Header Bidding Optimization

Hyderabad, Telangana, India

Worked in capacity of yield consultant for multiple major publishers in USA to optimize yield, supply chain and reporting• Handled a team of 10 members to contribute on multiple clients to ensure efficient execution of revenue optimization strategies, data analysis and Reporting• On-Board new clients and audit their ad stack, devising and consultingyield optimization strategies• Worked on log level data for publishers to do transnational analysis andunderstand the gaps. Analyze various data points to find out abnormality in log level data• Actively participate and guide programmatic team on smooth integrationof SSPs for respective publishers• Worked with one of the top SSP on Revenue optimization, Reportingand Data Analysis• Helping management in hiring and training processes for fresher andexperienced talents• Key Skills:- Consultation, Log Level data, Big query, Data Studio, SSPOptimization, People management, Hiring & Training

Hyderabad, Telangana, India

• Managing and guiding a team in fulfilling clients’ day to day requirements in terms of reportingand data analysis• Worked with SSPs on behalf of publishers to identify potential issues inthe setup through Header bidding or tag based• Designed and executed various campaign optimization strategies to increase the performance of direct sold inventory• Increased RPM by 10 % with implementation of multiple yield optimization strategies like Ad Refresh• Executed some Audience strategies to monetize the audience better(like Adblock, Subscription)• Key Skills:- People Management, Client Management, Advance Yield Optimization, Audience Analysis, Google Analytics, Tableau

Hyderabad, Telangana, India

• Executed various yield optimization strategies for one of the Top US publishers to optimizetheir revenue• Automating Excel reports and creating advance dashboards used by all stakeholders in theorganization• Daily, Weekly, Monthly and AdHoc analysis based on publisher’s requirement (which includesSSP performance, Inventory and campaigns performance)

Hyderabad Area, India

As a member of the Reuters Consumer Media team, primary responsibilities involved analyzing revenue and audience data and customizing the reports for different audience groups.Suggesting changes to the revenue reporting structure and get a better match rate between different services used by Reuters for advertisement delivery.Analysis of Viewablity of Ad campaign and used it for wrap stories to advertisers .Analyzed the Video Ad Impressions and suggested to change in video player as with previous one many preroll were missingAnalyzing Social Media presence of Reuters India and devising and implementing plans to increase CTR from Social Media to Reuters India website

Master Of Science (Ms), Computational Science, 8.91

Activities and Societies: Member of College Cricket Team Organizer of Programming Contest Series. Organized six programming contest Member.

Bachelor Of Science (Bsc), Physics, 70%

Activities and Societies: Member of Physics Society Member of Cricket Team

Intermidate, Science, 82.4

Activities and Societies: Participated in Science and Social Activites