Manish Lamba Email & Phone Number

Bengaluru, Ka, In

India

Initiate and execute new avenues of revenue generation through new growth areas, analysing platform level metrics to isolate problems/strength areas to solve/leverage for better ROI, working with cross functional teams to drive bigger strategic projects and initiatives

India

Heading the Overall Business & Revenue Strategy

Mumbai Area, India

Lead complete Strategy formulation and business plan in line with the long-term strategic vision and highlighting key areas of new initiatives and new product development, driving sales and operational excellence to deliver the P&L o Turnaround SHOPCJ from the phase of declining revenue and profitability to growth trajectory by re-positioning company to lifestyle brand leading to the growth of annual sales from $20M to $176M & boosted profitability from 18% to 43% in 5 years.o Overhauled complete cost structure by reducing variable cost by 7%(Optimized Freight and Packaging) and fixed cost by $12M annually helping in moving EBIDTA from serious negative to positive.o Steering complete Digital strategy across the organization which facilitated in enhanced value for the organization by offering a broader ecosystem.o Part of the team to raise over $100M of corporate funding negotiated various rounds of equity funding with investors. (Star India, Providence equity and CJ Korea)o Delivered breakthrough 300% growth in FY’15 for the New Business P&L, 2- years growth $0M to $35M for regional channelso P&L leader for New Businesses; creation of value-added marketing businesses with leading brands generating $12Mo Steered an innovative distribution network called DDN (dedicated delivery network) which facilitated rural distribution set up adding 24% more growth to the business.o Differentiated complete product offering by bringing change from intuitive to process based product development through having focus group research and hypothesis-driven development.o Increased repeat business by 20% & improved customer satisfaction by 30% and marketing ROI by 40%.o Brough improvement and redesigned process in customer service operations which improved call to order conversion by 18% & Return ratio decreased by 12%o Interpret customer insight supporting in new product launch and improved success ratio to 40% vs. 18% before.

Greater New York City Area

Key Role in developing US market commercial Strategy: Responsible for setting and delivering 3-years commercial strategy; established and enhanced commercial strategy to improve competitor advantage and reduce reliance on price as the critical lever.Accountable for Shared Heart $25 million in trade launch and generating $200 million in revenue per annum. Managed five direct largest retail accounts.Captured and analyzed relevant business metrics on a daily basis and prepared MIS.Managed the offline sales team and ensured successful achievement of customer satisfaction and profitability targets each year.Drove online sales by engaging in SEO and sales process optimisations via CRM.Designed credit purchase matrix for all retailers based on their buying pattern.Redefined the then existing KPI, to improve the performance of the sales team.Assisted in marketing and sales promotion initiatives at a central level.Structured relocation plan of sales and finance team from the USA to India.Prepared business plans, sales budget and improved working capital and inventory.Worked on reducing return ratio by analysing the key return reasons.Key Achievements:Secure Business performance: conceptualized & drove delivery on 3 years commercial strategy, maintaining regular contacts across all retail groups at a senior level.Performed lead role in Launched a concept-based product line in partnership with Zales, a Virginia (US) based retailer, generating around $20 million in revenue per year.Outsourced back office services: Outsourcing of all support function from NY to Mumbai with zero downtime and issue realizing over $60 million in saving.

Master Of Business Administration - Mba, Finance

Bachelor Of Commerce - Bcom, Accounting And Finance, Distinction