Manisha Arora

Manisha Arora Email and Phone Number

Data Science Leader - Ads Business and Marketing @ Google
New York, NY, US
Manisha Arora's Location
New York City Metropolitan Area, United States, United States
About Manisha Arora

I strongly believe data is a powerful lever that can drive a lot of value for businesses. It enables business leaders to make informed decisions that can lead to higher growth, optimized products, and smoother user experience. And we still have a lot to explore!Hi, my name is Manisha and I'm a data science and analytics leader. With more than 10 years of experience, I specialise in building and scaling data science solutions, fostering thought leadership to accelerate business value by leveraging data, cultivating strong relationships with internal and external stakeholders, and driving product growth through experimentation.I currently work at Google as a Data Science Manager, using data to drive results for the company's top advertisers. Achievements:- Drove $XXX million in quarterly impact by driving end-to-end data science solutions for top Google advertisers.- Drove vision, strategy, and roadmap for Ad measurement through AI and Experimentation. Scaled the impact across the organization.In addition to leading the Ad Measurement and Experimentation vertical, which works cross-functionally with Google products (YouTube, Search, Shopping, Feed, Gmail), I also develop robust solutions to evaluate Ad performance and effectiveness using machine learning and experimentation.My passion is to democratize Data Science and thus I founded PrepVector to enable data scientists to level up in their careers. At PrepVector, we:a) Offer cohort-based live coaching sessions from industry experts.b) Build communities where people grow through shared learning.c) Stay abreast of the latest trends that enable career growth.Aspiring data scientists and analysts can get a taste of how PrepVector can help them advance in their careers by scheduling a free discovery call at www.prepvector.mylearnworlds.comAnd if you'd like to work or collaborate with me, feel free to drop me a message on LinkedIn or reach out to me at manisha.uc1011@gmail.com.

Manisha Arora's Current Company Details
Google

Google

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Data Science Leader - Ads Business and Marketing
New York, NY, US
Website:
goo.gle/3DLEokh
Employees:
315106
Company phone:
916.253.7820
Manisha Arora Work Experience Details
  • Google
    Data Science Leader - Ads Business And Marketing
    Google
    New York, Ny, Us
  • Google
    Data Science Leader - Ads Business & Marketing
    Google Jun 2021 - Present
    Mountain View, Ca, Us
  • Prepvector
    Founder
    Prepvector Feb 2021 - Present
  • The University Of Texas At Austin
    Instructor - Machine Learning And Artificial Intelligence
    The University Of Texas At Austin Jan 2020 - Dec 2023
    Austin, Tx, Us
  • Axtria - Ingenious Insights
    Manager, Data Science And Machine Learning
    Axtria - Ingenious Insights Mar 2020 - Jun 2021
    Berkeley Heights, Nj, Us
    - Led Digital Marketing Design and Strategy by defining metrics for ad measurement, content engagement, and user journey. Performed AB tests to measure impact of ad changes.- Built and deployed the next-best-action module for omni-channel orchestration using supervised machine learning models impacting 20M+ customers- Built and engineered production level ML models for personalized marketing resulting in significant ROI improvement- Performed web data scraping and segmented customers through clustering techniques to design optimal brand marketing strategy- Performed A/B and multivariate testing to design strategy and measure performance of digital campaigns
  • Axtria - Ingenious Insights
    Lead, Data Science And Machine Learning
    Axtria - Ingenious Insights May 2017 - Feb 2020
    Berkeley Heights, Nj, Us
  • Springboard Bootcamp
    Mentor - Data Science
    Springboard Bootcamp Apr 2018 - Oct 2018
    San Francisco, California, Us
  • University Of Cincinnati
    Masters Student - Business Analytics
    University Of Cincinnati Aug 2016 - Jul 2017
    Cincinnati, Ohio, Us
    - Study the application of analytics across industries in forming business strategies that drive growth- Work on real-world projects to gain expertise in descriptive, predictive and prescriptive analytics
  • Novartis
    Senior Data Scientist, Global Business Services
    Novartis Apr 2016 - Jul 2016
    Basel, Baselstadt, Ch
    Key Achievements:- Worked on Business Enterprise Mapping for process streamlining and improved documentation on the Incentive Compensation project for Novartis-US- Onboarded 6 associates onto the project as part of the Transition Team- Played a key role in documentation of Change Requests through meetings with the client
  • Novartis
    Data Scientist, Global Business Services
    Novartis Jun 2014 - Mar 2016
    Basel, Baselstadt, Ch
    Key Achievements:- Designed and implemented Incentive Compensation solutions for Novartis-US handling incentives worth USD 25 million annually - Led client communication to understand requirements and build solutions to track performance- Recommended and processed system upgrades for major business rules changes for a field force of ~1500 representatives
  • Zs Associates
    Data Scientist
    Zs Associates Jun 2013 - May 2014
    Evanston, Il, Us
    Key Achievements:- Recognized data-patterns for various pharmaceutical clients across European markets to provide Sales Force Effectiveness services such as Customer Segmentation, Sales Force Sizing, Commercial Organization Design and Territory Alignment- Provided consulting solutions and guided organizational restructure for one of the largest pharmaceutical organization globally

Manisha Arora Education Details

  • University Of Cincinnati
    University Of Cincinnati
    Business Analytics
  • National Institute Of Technology Kurukshetra
    National Institute Of Technology Kurukshetra
    Engineering

Frequently Asked Questions about Manisha Arora

What company does Manisha Arora work for?

Manisha Arora works for Google

What is Manisha Arora's role at the current company?

Manisha Arora's current role is Data Science Leader - Ads Business and Marketing.

What schools did Manisha Arora attend?

Manisha Arora attended University Of Cincinnati, National Institute Of Technology Kurukshetra.

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