Manisha Dayananda Email & Phone Number

New York, NY, US

New York, New York, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

• Engaged with strategy team to interrogate problems, utilize a variety of data sources, synthesize actionable insights, sell ideas, and forecast trends
• Reverse-engineered Budweiser's "We Won’t Stop Watching" strategy by evaluating the business problem, consumer opportunity, and cultural fuel
• Developed the strategic brief for a Walmart Back-to-College campaign contest to increase tech sales and pitched it to agency leadership

Detroit, Michigan, United States

• Empowered 100 small businesses in Detroit by enhancing their web presence to combat COVID's effect on physical store sales
• Offered customized guidance through website audits, refined brand stories, design themes, and content to uniquely serve each business
• Aided in the iterative process by providing continual feedback until the final website creation, which resulted in up to 500% increase in sales

Ann Arbor, MI

• Negotiated sponsorships, donations, and fundraisers with businesses and U-M schools to secure the necessary funds for our 2018-19 school year events
• Organized a $10,200 budget and overlooked the organization's account transactions to allocate money toward community service, community building, and social awareness events
• Managed a $45,300 budget and determined ticket prices for our 2018 cultural show by evaluating previous year's sales and venue, production, and marketing costs and adjusting amounts to fit this year's needs

Ann Arbor, MI

• Promoted IASA’s various events to 400+ members so they could engage in different functions of the organization and connect with people of the same community
• Initiated the use of Snapchat as a way to document events and interact with the community and gained 300 followers with an average of 175 views on each story
• Advertised our cultural show by utilizing 240 dancers’ social media accounts and widespread digital platforms to generate 1,950 ticket sales and a $1,750 donation to The Vidya Project

Livonia, MI

• Spearheaded a project to improve website + social platforms by conducting a competitive audit on digital practices to create benchmarks
• Revamped website by developing SEO-friendly copy and a user-friendly design to obtain higher search engine ranking
• Simplified social strategy by focusing on Instagram & Pinterest, identifying influencers, and analyzing performance to inform content creation leading to a 43% increase in followers

Ann Arbor, MI

• Applied POS research while introducing resilience-building practices to Michigan State Prison's trades program to help reduce recidivism rates
• Analyzed primary data from 78 prisoners collected through in-person generative interviewing to gauge anticipatory stress regarding parole
• Presented data-based insights to Michigan Department of Corrections to modify the program, which were shared with 47K employees

Livonia, MI

• Assisted planners in meeting clients, managing $250K-$500K budgets, and researching trends to deliver tangible decor plans and timelines
• Organized logistical details of 90+ wedding events into BEOs by communicating with venues and attended events to help on-site
• Designed a comprehensive sample collection by photographing decor to give potential clients a concrete idea of company's capabilities

• Encouraged high school seniors to register for this college application assistance platform through direct networking on social media and secured 100+ sign ups within one month
• Collaborated with company co-founder to create communication strategies for interns across the nation to implement to increase the proportion of people that ultimately register
• Guided a team of 6 new interns to devise ways to increase website traffic, including expanding our reach to all high school students, to appeal to companies looking to advertise

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: Delta Sigma Pi Professional Business Fraternity, Taal Competitive Bollywood Fusion Dance Team - Captain, Indian.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Studied Marketing, Technology, and Entrepreneurship at IE University in Madrid, Spain for the Winter 2019 semester. Courses: New Trends in.

Education record

Activities and Societies: Varsity Swim, Junior Varsity Tennis, Farmington Culture Appreciation Club - Vice President/Choreographer.