Manisha Madan Email & Phone Number

Greater Noida

Successfully took on the challenge of establishing the Samtel brand in the Aerospace & Defence space when it was very new in the industry. Today, Samtel Avionics is a well-recognised global brand in this niche domain. Along with the core domain of Corporate Communications, I am leading two more functions viz. IT and HR at Samtel, which has given me a holistic experience as to how to utilize and integrate the three functions to meet the organisational objectives. • SET UP THE… Show more Successfully took on the challenge of establishing the Samtel brand in the Aerospace & Defence space when it was very new in the industry. Today, Samtel Avionics is a well-recognised global brand in this niche domain. Along with the core domain of Corporate Communications, I am leading two more functions viz. IT and HR at Samtel, which has given me a holistic experience as to how to utilize and integrate the three functions to meet the organisational objectives. • SET UP THE CORP COMM FUNCTION for Samtel's Avionics business. Initiating and maturing the Corp Comm activities and processes. • CONCEPTUALIZING, DEVISING AND IMPLEMENTING A GLOBAL COMMUNICATION PLAN to establish the brand name in Indian and international markets. • EVENT MANAGEMENT: Research, analysis, planning and coordination for participation in Industry Events – both in India and abroad. Successfully managed participation of Samtel in various events such as AeroIndia, Defexpo, Paris Air Show, NBAA Convention USA; and other national and international events. • ONLINE BRANDING AND MARKETING: Developing websites, leading SEO campaigns, managing social media presence. • MARKETING COMMUNICATIONS: Empowered the Sales teams with result-oriented marketing support tools – Brochures, PPTs, Leaflets, DMs, Datasheets etc. • MEDIA RELATIONS: Organizing press coverages, one-on-one interviews, event media, TV shoots, industry stories, executive and corporate profiling. Developed strong media relations for Samtel in A&D domain. During last 10+ years, Samtel has received 150+ coverages in print & electronic media. • Planning, designing, editing of Newsletter & e-magazine. • Spearheading Samtel's IT Team to design and launch the HRIS portal, Intranet, DMS, and transition to Office 365 platform from legacy server-based LotusNotes. • Employee engagement & internal branding.• Executive communications, crisis communication, transition management and support to organisational initiatives Show less

Headed the Corporate Communication function at Satellier India. - Set up the Corporate Communication department and provided focus to the branding and marketing support initiatives of the organization. - Built an effective communication program to transform the corporate vision into strategic direction and goals. - Created and implemented a branding plan that focused towards strengthening brand presence externally, streamlined the marketing communications activities and… Show more Headed the Corporate Communication function at Satellier India. - Set up the Corporate Communication department and provided focus to the branding and marketing support initiatives of the organization. - Built an effective communication program to transform the corporate vision into strategic direction and goals. - Created and implemented a branding plan that focused towards strengthening brand presence externally, streamlined the marketing communications activities and orchestrated a robust internal communication plan. - Maximized results through effective messaging, core communication activities, and practical public relations, at minimum cost. - Assigned a creative, aesthetic and visually appealing look to the corporate messaging, both to the internal and external audience. - Designed and launched the internal newsletter. Pioneered and introduced the concept of weekly e-newsletter to employees. - Designed the Corporate website and developed a social media plan through (then) just-launched social networking platforms. - Supported internal communication and HR activities including Rewards & Recognition events, offsites, Management Development Programs, Referral programs etc. - Launched and implemented global branding, event management and external communication activities. Show less

- Conceptualised and devised an effective Communication Plan for contributing to the strategic business initiatives of the organization. - Editor of the monthly Newsletter. Launched and managed the weekly e-magazine for 7 years, as the editor and thought-manager. - Coordination of Advertising activities. - Media Relations: Coordination with PR Agency for organizing Press Conferences, Organising One-on-one media interviews and writing by-lined articles for publication… Show more - Conceptualised and devised an effective Communication Plan for contributing to the strategic business initiatives of the organization. - Editor of the monthly Newsletter. Launched and managed the weekly e-magazine for 7 years, as the editor and thought-manager. - Coordination of Advertising activities. - Media Relations: Coordination with PR Agency for organizing Press Conferences, Organising One-on-one media interviews and writing by-lined articles for publication. - Website Management, Management and Coordination of Corporate Intranet- Support to Organizational Initiatives: Devised and implemented awareness campaigns for various organizational initiatives, viz. Quality certifications, Information Security Certification and Organizational Transformation. - Outdoor Advertising: Coordination, selection and management of outdoor advertising initiatives of the organization. - Brand Promotion items: Conceptualization, research and development of small give-aways such as Leather keychains, bookmarks, pens, NCR maps, pocket calendars etc. for brand promotion to internal as well as external audience. - Complete coordination and management of Keane's online store for Keane branded items. Inventory management, Sales management, Planning and designing of Intranet shopping site for the Store, Research, negotiation and procurement of items. - Leading the Corp Comm activities connected with Name-change, through the various transitions of erstwhile Metamor to Keane.Awards and Recognitions:• Three times winner of Annual Excellence Award• Certificate of Commendation for support to CMMI initiatives• Long Service Award for being associated with the organization for more than 5 years.• Many times recipient of commendations, acclaim and Spot Awards for excellent deliverables. Show less

Planning, Execution, Operations of all Advertising & PR related exercises on a national level for the IEC Group for its multi-faceted activities in Software Training & Education, Software Development, Art & Fashion, Turnkey Projects and Consultancy. Coordination with Ad Agencies for Ads & other Designing jobs, in-house designing, Media Planning, Ad Scheduling, Budgeting; Media Relations with print media including newspapers, business publications & trade journals; Planning, Designing &… Show more Planning, Execution, Operations of all Advertising & PR related exercises on a national level for the IEC Group for its multi-faceted activities in Software Training & Education, Software Development, Art & Fashion, Turnkey Projects and Consultancy. Coordination with Ad Agencies for Ads & other Designing jobs, in-house designing, Media Planning, Ad Scheduling, Budgeting; Media Relations with print media including newspapers, business publications & trade journals; Planning, Designing & Executing Publicity Campaigns. Posters, banners, glow-signs, danglers, inserts, mailers & brochures; Website designing. Show less

Co-ordination between the clients and the Agency, for various jobs conducted for them viz. Advertising in newspapers and magazines, Printing of brochures, mailers, catalogues etc., Market Research, Photography, Sales Promotion and other activities to enhance their business, drawing up of Estimates, Billing, Collection of payment and other Financial aspects of Client Servicing.

Planning and executing the Corporate Communication & Brand Identity programmes for the Ansal Group, with a focus on Advertising, Publicity & PR, and Media Relations. Coordination with ad agencies for print advertising in India & Overseas, Media Planning, Outdoor Advertising. Concept, planning, writing the articles, composing, designing and printing of the Corporate newsletter. Support for participation in Exhibitions in India and Overseas. Project launches including preparation of bromides… Show more Planning and executing the Corporate Communication & Brand Identity programmes for the Ansal Group, with a focus on Advertising, Publicity & PR, and Media Relations. Coordination with ad agencies for print advertising in India & Overseas, Media Planning, Outdoor Advertising. Concept, planning, writing the articles, composing, designing and printing of the Corporate newsletter. Support for participation in Exhibitions in India and Overseas. Project launches including preparation of bromides, write-ups, blow-ups, audio-visuals, translides, banners and other publicity material. Coordinating with the media for editorial coverage. Organising Press Conferences and press briefings. Writing, preparation and distribution of Press Releases. Show less

Mba, Marketing

Activities and Societies: 1st position in the institute, merit position in the university.

Diploma In Advertising And Pr, Advertising And Pr

B.Sc. Hons, Chemistry

Education record