Senior Corporate Communications/ Marketing professional with 15+ years of extensive, in-depth and varied experience in creating brand development strategies to build competitive advantage. End to end responsibility and ownership for organization's branding & marketing activities – both online and offline. Ensuring maximum brand visibility and adding value to customer-driven marketing support programs, through development of an effective internal/ external communications & branding program, and execution of an aggressive implementation plan.CORE COMPETENCIES• Creation of Global Marketing, Branding and Communications Plan: Setting-up the Corp Comm function, initiating and maturing the Corp Comm activities and processes. Strategizing, conceptualizing, devising and implementing a market-centric communication strategy that is focused towards strengthening the brand presence, streamlining marketing communications activities and orchestrating a robust internal communication plan.• External Communications• Marketing Communications• Internal Communications• Advertising• Print & E-Newsletters• Event Management• Media Relations, PR, Press Releases, Press Conferences• Website, Online Branding, Digital Media• Corporate Intranet• Executive Communications• Crisis Communication and Transition management
Listed skills include Corporate Communications, Internal Communications, Media Relations, Marketing Communications, and 23 others.