Manish Dangwal Email & Phone Number

Faridabad, Haryana, India

Visionary | Entrepreneur | Strategist |

New Delhi, India

• Consistently achieved marketing objectives; analyzed & implemented marketing plans by aligning the category & brand objectives, breaking it down into calendar of activities, designed & executed brand plan (on all 4 Ps of Marketing).• Formulated & executed the calendar of activities as per annual marketing plan.• Instrumental in packaging implementation (revision of packaging of all Brands), developed consumer and trade promos, distribution strategy and building promo awareness.• Instrumental in designing Marketing Communication Strategy by communicating with Research Agencies/ Media/Creative Agencies/ designers etc to develop brand campaigns and media delivery. • Coordinated and worked with AD & PR agencies, printers, designers, photographers, etc. for development of TVCs with many celebrities for brand endorsement & other marketing collaterals.• Ensured breakthrough media innovations to generate extremely high TOMA for the brand• Organized sales promotional activities such as campaigns (on ground & online), events, road shows, channel activation and other branding activities as a part of brand building and market development effort

Noida, Uttar Pradesh, India

• Accountable for New Products Development Launch & managing tie-up with new brands till hand shake with product management team, for distribution business of HCL Infosystems.• Developed & sourced through international vendors by way of selecting & visiting international third party manufacturers of new products by ensuring detailed product requirements being clearly defined to address business objectives • Identified business alliance opportunities worldwide especially in the telecom & consumer lifestyle involving scoping and identifying potential business partners.

• Responsible for development work of new brand & product range• Designed & executed brand plan (On all 5Ps) for augmenting the business volume by enhancing brand visibility & recall of the entire range of brand FAMUS• Formulated & executed the calendar of activities as per annual marketing plan• Essayed a stellar role in developing cross promotional consumer and trade promos, packaging implementation, distribution strategy and building promo awareness• Charted out strategies for higher and better product visibility, shelf display, SKUs availability & better packaging with special emphasis on traditional trade & modern trade formats• Ensured breakthrough media innovations to generate extremely high TOMA for the brand• Liaised with Advertising & PR agencies for development & management of BTL activities, creative development and other POP’s• Dexterously promoted the brand in print media; placed ads in major newspapers like Dainik Jagran, Punjab Kesari & Navbharat Times along with all major magazines covered under Delhi Prakashan

Noida For Western U.P

• Conceptualized, designed, rolled out, tracked, monitored & audited channel activation program or retail initiatives like Pepsi Gold Club (2008), Pepsi Space Club for Groceries (2008 & 2009) and Pepsi Dhaaba Drive for the eateries in west U.P (2008 & 2009)• Executed various BTL promotional campaigns like “Pepsi First Ball Ka Captain”, launch of “Nimbooz”, etc.• Designed, planned & executed “Friday Haat Corporate Bazaar” -A unique corporate event in the premises of companies• Planned & implemented signage promotion which included glow signs, wall paintings, DPS boards, umbrella, table chair, promotional racks, etc.• Coordinated units outdoor and events, distributor meetings, merchandiser training program, social events, seminars, exhibitions & conferences, etc.• Successfully developed new customers and built up new contacts, promoted products and services, supported the needs and requests of dealer network

Mba, B.Com (Hons), Entrepreneurship & Leadership, A+

Master Of Business Administration (M.B.A.), Marketing, A

Activities and Societies: • Worked for Pravasi Bhartiya Divas’07 (NRI SUMMIT) in the backend operations team of CII • Took part in Tie.

Bachelor'S Degree, B.Com (Hons.)

Activities and Societies: Cultural Committee

Associate'S Degree, Commerce & Mathematics, 81%

Activities and Societies: Inter School Debate Committee & Cultural Commitee, Head of House for discipline (Himalaya)

High School, Higher Education/Higher Education Administration, 80%

Activities and Societies: • Secured 92 marks in Akhil Bhartiya Sanskrit Pratiyogita in 1999-2000 • Successfully completed the Workshop.