Interested in Customer Insights, Customer Experience and Customer Engagement using Data Analytics.Passionate to drive clients business goals using data.Delivered several data analytics projects for multiple clients from a wide array of domains ( Insurance, Retail, Telecom, eCommerce, Healthcare, Food & Restaurants and NGOs) across areas such as Customer segmentation , Customer acquisition and Customer loyalty.Supported the clients on revenue enhancement and improving ROI of their existing marketing campaigns using analytical insights. Proposed new marketing campaigns with effective KPIs that focus on personalized engagement with customer.Lead team in building robust and stable predictive models for direct marketing campaigns, worked out market basket analysis, sequence analysis, sentiment analysis, Forecasting techniques, Customer retention modeling & data-driven marketing strategy for clients to achieve their business goals.