• Spearheaded all internet marketing activities across all business units to drive increase in website traffic, visitor engagement and conversions• Manage set of 50 websites across different niches to help improve online visibility, user engagement thereby bringing in additional million visits during an 11 month period.• Develop, document and train the team to syndication content on niche related online properties thereby increasing social media exposure and traffic by 250%• Setup and maintain AdWords campaign with a high monthly budget. Optimized campaigns to decrease CPC by 300% and increase the CTR by 150% over a 2 month period.• Provide guidelines for content optimization, setup process for generating content ideas faster and pushed for creation of more viral content thereby increasing the traffic by 400%• Create a comprehensive weekly progress report, providing a holistic view of the IM efforts, their benefits and resulting traffic changes.

•Research and analyze target geography, demography and created a SEO and SEM strategy to increase brand awareness and visibility. •Provide new design changes to allow for search engine friendly pages, better user experience and an optimized conversion funnel. •Develop, manage and maintain marketing campaign across multiple online and offline channels.•Create and manage tightly themed ad group thereby increasing quality score from 3 to 8 and decreasing CPC by 25%.•Conceptualized, designed and implemented AdWords targeted landing pages, increasing conversion rate by 45% and the average purchase ticket by 66%•Track, analyze and optimize pay-per-click campaigns to promote high performing keywords, ads while pausing low performing keywords.

INTERNET MARKETING MANAGER:•Vast experience in both acquisition and retention aspects of internet marketing. Acquired leads at 50% of the target cost-per-lead and set strategies to increase retention rate by 20%.•Research, analyze, and apply emerging web technologies, social media communication tools, and internet marketing best-practices to customize an Internet strategy to accomplish mission objectives•Set into place a detailed multi level QA process. Introduced a rotating ownership process thereby continuously driving improvements to the process.•Create social media pages and engage targeted communities through blogs, message boards, and social media platforms resulting in 10% of connections sharing or recommending content•Trained team members across various internet marketing division to develop a synchronized approach to online marketing implementations. •Researched, Documented and Project Managed an integrated online measurement platform. Thereby providing advertiser's with an almost real time feedback on their businesses online performance.PRODUCT MANAGER:•Took on duties of product management to help bring to market products that provided a robust sales solution for international partners.•Researched user needs and documented them to provide comprehensive requirements to the technical team for development.•Provided calculation logic to help score different performance parameters. •Leveraged the performance score to build an intelligent recommendation based platform.•Developed help documents, user manuals and trained the required stakeholders on the platform.

•Set up email schedules to target customers at each stage of the customer life cycle•Optimized email communication by reworking email content, call-to-action placement and by including personalization elements•Created multi phased roadmap to capture customer’s online behavior and used it to refine future campaigns.•Amplified viral nature of online campaigns by introducing the ‘Forward to A Friend’ and ‘Share this’ functions.•Scheduled weekly meetings with vendors i.e. StrongMail and Return Path to ensure timely email delivery.•Redesigned email creative’s to align with the company’s brand.•Developed, defined and refined a predictive marketing model based on Recency, Frequency and Monetary value•Utilized the model to target online communications and promotions towards customers that diverted from their normal purchase behavior

•Reduced expense by over $ 3 million by transitioning from an outsourced to an in-house Marketing solution.•Deployed Siebel CRM to provide a cohesive Marketing solution for New Vehicle Marketing and Parts and Service departments.•Conducted Joint Application Design sessions with various stakeholders to develop consensus for the marketing business rules.•Managed the Marketing and Lead Cleansing/Recognition Vendor to ensure that all deliverables meet project deadlines.•Rolled out an in-house lead management solution to delivery leads to dealers in almost real time thereby increasing customer satisfaction and consequently, the lead to sale conversion rate.•Set systems to gather lead disposition data to allow for reporting at each stage of the sales cycle.•Increased the Marketing database health by purging and suppressing consumer records, based on the Bounce Management Rules.•Implemented Opt-Out and Suppression rules to meet the CAN-SPAM, DMA, FTC and SAG regulation.•Ensured that the Email Infrastructure meet all the ISP regulations, resulting in increased deliverability rates.