Manish Malik Email and Phone Number

Promotion Response and Marketing MixUsed statistical models to measure impact of promotion on drug sales for a top US based pharmaceutical firm, managed a portfolio of 10+ Global Brands with combined revenue greater than $10B and marketing budget of approx. $500MMModelled impact of traditional tactics such as field force, samples, copays etc. and digital channels for e.g. websites, facebook, youtube ads etc. using techniques such as GLM, Bayesian and ML models including GB Trees and… Show more Promotion Response and Marketing MixUsed statistical models to measure impact of promotion on drug sales for a top US based pharmaceutical firm, managed a portfolio of 10+ Global Brands with combined revenue greater than $10B and marketing budget of approx. $500MMModelled impact of traditional tactics such as field force, samples, copays etc. and digital channels for e.g. websites, facebook, youtube ads etc. using techniques such as GLM, Bayesian and ML models including GB Trees and DNNsLed a team of Associates which owned complete modeling cycle from methodology selection, data collection, modeling, presenting ROI analysis to Brand Managers along with recommendation on optimal marketing budget mix Show less