Lead Email, SEM, SEO, Display, Affiliate, Mobile, Social, Testing and Web Analytics. Digital Marketing and Advertising Leader for all key company-wide digital transformation efforts.Proud and excited to also lead Apple Pay Marketing for the company.Bank of America Merchant Services is a leader in payment solutions providing payments, commerce, security and advice to merchant of all sizes across the United States.Bank of America Merchant Services is #1 in electronic payment processing with 300,000 active merchants processing more than 13.5 billion transactions annually.

Own portfolio of 10MM+ member base and responsible for developing and executing marketing strategies to help boost conversion rate and increase revenues.

Launched FinTech to help consumers in India obtain the best Credit Cards, Deposits etc. for their unique financial situations; deliver new customers via online and mobile channels to banks and financial institutions.

Lead marketing for a portfolio of 30MM Credit Card customers across all customer segments (mass market, mass affluent and affluent), via all marketing channels (digital, social, email, and direct mail). Responsible for acquisition, retention, profitability, and growth strategies.Existing Accounts Marketing: - Ideated, developed and launched “Merchant Marketing” an innovative multi-channel marketing initiative that increased loyalty, card spend and top-of-wallet with existing card customers; Partnered with brands such as Macys, Lowes, Olive Garden, CVS, Netflix and many more. - Managed a budget of $25MM providing an ROI of 2.2 and above.Acquisition Marketing: - Lead Direct Mail Strategy to identify most responsive and profitable customer segments. - Championed Green Belt Six Sigma initiative resulting in $8MM of annual profit improvement by reducing defects from 54% to 10%. - Oversaw management of Testing Strategies for Product, Brand, Premiums, Customer Segments and Pricing through execution of 60MM pieces of direct mail and 25MM emails. Managed a budget of $18MM.

Responsible for developing and managing key client relationship and providing strategic plans to improve marketing programs at Syngenta.

Lead and manage a team of web application developers. Develop project plans and manage team’s performance of project tasks. Collaborated with Marketing Director to create online and offline marketing programs.