Manish Rathour Email & Phone Number

Pune, MH, IN

Pune, Maharastra, IN

Folsom, CA, US

• Orchestrated transformational change within the marketing division, realigning it with the new organizational structure and direction.
• Successfully implemented an account-based marketing program, bolstering the company's growth and strategic vision. At AgreeYa, I executed a large-scale organizational change in the marketing division, repositioning it.

Pune, Maharashtra, IN

• Directed Business Marketing operations across various business units and geographies.
• Successfully achieved overall pipeline and MQL targets.
• Pioneered a comprehensive digital marketing framework with a focus on performance marketing across channels. At Zensar, I led Business Marketing across multiple business units and geographies, streamlining efforts and.

Bangalore, Karnataka, IN

• Directed marketing for a $3B business segment and led the company's global rebranding program, effectively managing various business marketing strategies.
• Led the global rebranding initiative for a $8 billion enterprise and all group companies
• Drove marketing for a $3 billion business, innovating lead and brand strategies for 12 practices.
• Amplified internal visibility via strategic communications and HR collaborations, lowering event costs by 20%.
• Leveraged persona-driven marketing, escalating pipeline influence 10X and key account engagement over 80%.
• Orchestrated major industry events, catalyzing a $600 million pipeline and hosting 100+ customer meetings.

San Jose, California, US

• Corporate Communication Strategyo Redefined marketing structure reducing the headcount by 30% and increased deliverables by over 80%.o Redefined the visual corporate identity of the organizing to align with the new.
• Field Marketing, Demand Generation and Deal Influenceo Increased website traffic by 80% though an integrated digital plan, coupled with website redesign and regular content updation. Created GTM collaterals (200+ in 10.
• Customer Eventso Organized customer events and micro events directed to increase pipeline and help position in active deals. Conducted over 15 such events.
• Executive Positioningo Created high impact marketing assets to position the CEO across media. Included over multiple thought leadership videos, besides a dedicated industry blog page. Increased Social Media following.
• HR Brandingo Updated the HR messaging, ensuring effective positioning to employees and prospects, and supported HR in designing and implementation of Employee Satisfaction Surveys. Conceptualized and branded the.

Seattle, WA, US

• Developed and Designed Amazon’s Talent Branding Program for the India geography.
• Created and implemented the plan for enhancing the branding footprint in India.
• Responsible for event creation and employer branding. Initiated the creation of the online presence and corporate website for India.

Dublin 2, IE

• Crafted the Marketing Strategy to further improve and build on Accenture’s employer brand. Globally ranked amongst the Top 2 performing team.
• Enabled the highest hiring numbers globally (>30,000). Reduced cost per hire though optimized selection of media.
• Created and launched campaigns leveraging Digital media to increase candidate funnel. Improved engagement by over 20%.
• Redesigned strategies that resulted in improved efficiency and accelerated growth for Internal referral lead generation. Increased the overall contribution from 23% to 32% (exceeded the 30% target).

Paris, France, FR

• Responsible for the brand perception audit of the company which laid the foundation of the corporate rebranding activities. Conducted these twice, led by the M&A activities under the sponsorship of the CEO.
• Designed the brand and the positioning of the Software Testing product offering of the company and was responsible for its launch.
• Appointed and onboarded the PR agency and ensured consistent visibility in Tier 'A' print as well as the electronic media
• Built HR branding opportunities by working with various print and electronic channels / mediums. Positioned spokesperson in Television Channels, and Tier-A media. Also led the development of the Employer Value.
• Successfully placed speakers, at the NASSCOM Leadership Forum - the largest and most acclaimed technology event in the country. Positioned 3 speakers (2 client speakers) at the event.
• Steered the organizations participation in CSR awards to successfully generate the acclaim and awareness of the programs

• Lead for Global PR for the organization. Worked with the Global leadership in the formulation of the annual media strategy and messaging initiatives.
• Responsible for the Media outreach program, globally during the company's ADR and listing at the New York Stock Exchange.
• Managed the global media outreach program for Patni for one of the largest mega deals in the Indian software industry
• Responsible for the Organization's representation and recognition in the Best Employers Survey. Created employer branding by representing the company in HR stories (included CNN).
• Responsible for the financial results PR where I worked alongside the CEO for interactions with Tier 1 Business News Channels

US

• Set up the Corporate Communication function in India. Successfully positioned the organization at the NASSCOM Leadership Forum and other regional events.
• Established the PR communication framework (Identifying and selecting PR agency, message and media strategy). Delivered on a successful Public Relations campaigns - 74%+ print visibility in Tier 'A' Trade and Business.
• Worked very closely with the HR team to create visibility opportunities and campaigns for recruitment. Created Associate (Employee) Affiliation Programs.
• Generated 60x return on the PR media investment

Noida, Uttar Pradesh, IN

• Re launched the brand of the company starting with the Corporate Logo, Positioning and went on to define the positioning/messaging.
• Led Marketing and PR. Met and briefed journalists and generated significant media coverage in premier national dailies.
• Pitched the offering and serviced to prospective clients both within India and in the US / Europe markets.
• Managed events both nationally and internationally

Gurgaon, Haryana, IN

• Managed an advertising budget of over INR 12 crore. Was responsible for the Spend-To-ROI metrics and ran highly effective campaigns across dailies nationally, and TVC’s.
• Launched joint multi brand programs
• Supported regional sales functions, selling in the regions, and feeding the learning into further enhancing the marketing activities and content.
• Launched National marketing programs for the flagship product.
• Was part of the core team managing the appointment of the brand ambassador – Indian Chess Grand Master Viswanathan Anand and building highly successful campaigns – both Print and TVC’s.