• Orchestrated transformational change within the marketing division, realigning it with the new organizational structure and direction. • Successfully implemented an account-based marketing program, bolstering the company's growth and strategic vision. At AgreeYa, I executed a large-scale organizational change in the marketing division, repositioning it to align with new strategic directions. I introduced an account-based marketing program and launched a new business venture, significantly contributing to the company's growth and strategic vision.

• Directed Business Marketing operations across various business units and geographies. • Successfully achieved overall pipeline and MQL targets. • Pioneered a comprehensive digital marketing framework with a focus on performance marketing across channels. At Zensar, I led Business Marketing across multiple business units and geographies, streamlining efforts and achieving the company's pipeline and MQL targets.

Directed marketing for a $3B business segment and led the company's global rebranding program, effectively managing various business marketing strategies. • Led the global rebranding initiative for a $8 billion enterprise and all group companies • Drove marketing for a $3 billion business, innovating lead and brand strategies for 12 practices. • Amplified internal visibility via strategic communications and HR collaborations, lowering event costs by 20%. • Leveraged persona-driven marketing, escalating pipeline influence 10X and key account engagement over 80%. • Orchestrated major industry events, catalyzing a $600 million pipeline and hosting 100+ customer meetings. • Emerged as a top content creator, delivering diverse material from white papers to video testimonials• Led a dynamic team of 20+ marketers, consistently exceeding marketing goals while managing a $2.7 million budget.

• Corporate Communication Strategyo Redefined marketing structure reducing the headcount by 30% and increased deliverables by over 80%.o Redefined the visual corporate identity of the organizing to align with the new positioning and business focus. • Field Marketing, Demand Generation and Deal Influenceo Increased website traffic by 80% though an integrated digital plan, coupled with website redesign and regular content updation. Created GTM collaterals (200+ in 10 months) enable the sales teams. Improved organic SEO by more than 70%. o Generated marketing qualified leads though internally developed tools, and generated pipeline of approximately $50 million. o Designed the Customer Advocacy program to help build customer engagements. o Supported the Sales teams with key-deal influence. Impacted wins with accounts in growth geographies like DACH and UK, besides core markets like North America. o Improved the deal win rates by launching the internal sales collaboration tool, to provide real time intelligence and insights to sales teams during pitches and RFI response. • Customer Eventso Organized customer events and micro events directed to increase pipeline and help position in active deals. Conducted over 15 such events.• Executive Positioningo Created high impact marketing assets to position the CEO across media. Included over multiple thought leadership videos, besides a dedicated industry blog page. Increased Social Media following by over 4000%, within a span of 10 months. o Successfully positioned over external media (Paid, Earned, Shared and Owned media) and publications though press release and trade journal exclusive stories.• HR Brandingo Updated the HR messaging, ensuring effective positioning to employees and prospects, and supported HR in designing and implementation of Employee Satisfaction Surveys. Conceptualized and branded the flagship internal Reward and Recognition program.

• Developed and Designed Amazon’s Talent Branding Program for the India geography. • Created and implemented the plan for enhancing the branding footprint in India.• Responsible for event creation and employer branding. Initiated the creation of the online presence and corporate website for India.

• Crafted the Marketing Strategy to further improve and build on Accenture’s employer brand. Globally ranked amongst the Top 2 performing team.• Enabled the highest hiring numbers globally (>30,000). Reduced cost per hire though optimized selection of media.• Created and launched campaigns leveraging Digital media to increase candidate funnel. Improved engagement by over 20%. • Redesigned strategies that resulted in improved efficiency and accelerated growth for Internal referral lead generation. Increased the overall contribution from 23% to 32% (exceeded the 30% target).

• Responsible for the brand perception audit of the company which laid the foundation of the corporate rebranding activities. Conducted these twice, led by the M&A activities under the sponsorship of the CEO. • Designed the brand and the positioning of the Software Testing product offering of the company and was responsible for its launch. • Appointed and onboarded the PR agency and ensured consistent visibility in Tier 'A' print as well as the electronic media • Built HR branding opportunities by working with various print and electronic channels / mediums. Positioned spokesperson in Television Channels, and Tier-A media. Also led the development of the Employer Value Proposition for the organization. • Successfully placed speakers, at the NASSCOM Leadership Forum - the largest and most acclaimed technology event in the country. Positioned 3 speakers (2 client speakers) at the event. • Steered the organizations participation in CSR awards to successfully generate the acclaim and awareness of the programs

• Lead for Global PR for the organization. Worked with the Global leadership in the formulation of the annual media strategy and messaging initiatives. • Responsible for the Media outreach program, globally during the company's ADR and listing at the New York Stock Exchange.• Managed the global media outreach program for Patni for one of the largest mega deals in the Indian software industry• Responsible for the Organization's representation and recognition in the Best Employers Survey. Created employer branding by representing the company in HR stories (included CNN).• Responsible for the financial results PR where I worked alongside the CEO for interactions with Tier 1 Business News Channels

• Set up the Corporate Communication function in India. Successfully positioned the organization at the NASSCOM Leadership Forum and other regional events. • Established the PR communication framework (Identifying and selecting PR agency, message and media strategy). Delivered on a successful Public Relations campaigns - 74%+ print visibility in Tier 'A' Trade and Business press journals. Appointed the PR agency for India and assisted Corporate Communication – North America, in their PR strategy and helped in identify and engage the PR agency there.• Worked very closely with the HR team to create visibility opportunities and campaigns for recruitment. Created Associate (Employee) Affiliation Programs. • Generated 60x return on the PR media investment

• Re launched the brand of the company starting with the Corporate Logo, Positioning and went on to define the positioning/messaging.• Led Marketing and PR. Met and briefed journalists and generated significant media coverage in premier national dailies. • Pitched the offering and serviced to prospective clients both within India and in the US / Europe markets.• Managed events both nationally and internationally

• Managed an advertising budget of over INR 12 crore. Was responsible for the Spend-To-ROI metrics and ran highly effective campaigns across dailies nationally, and TVC’s.• Launched joint multi brand programs • Supported regional sales functions, selling in the regions, and feeding the learning into further enhancing the marketing activities and content.• Launched National marketing programs for the flagship product. • Was part of the core team managing the appointment of the brand ambassador – Indian Chess Grand Master Viswanathan Anand and building highly successful campaigns – both Print and TVC’s.