Team ManagementLeading Product DevelopmentDriving ProfitabilitySales ManagementCreating Brand Presence

Manages the vision and product of the companyTeam BuildingBrand ManagementCorporate DevelopmentInvestor Management

Worked as a Marketing & Sales support analyst on various marketing and sales support activities primarily on RFP, RFQ, Quote requirement documents, creating leads etc.Created campaigns (E-mail, Phone call, Letters etc.) for customers considering demographics.Tracked the response of the campaign (manually or automatically) helping in thecreation of new leads.Created Static and Dynamic marketing list by adding (leads, accounts or contact).Assisted in the creation of other media in marketing proposals, presentations, and related collateral materials.Played key role in promoting new products by informing customers of upcoming changes.Conducted workshops and discussions, interviews, document analysis with stakeholders for requirement gathering and elicitationConsulted with business and product owners to priorities and shape the product backlog, using agilepractices for prioritization around business value.Created, Prioritized and sequenced the Product Backlog, Sprint Backlog by conducting various discussions with stakeholders.Created User stories, mock user interfaces, process flow diagrams and other documents as per the requirement.Conducted training sessions for the technical teams related to functional subjects as per the requirement.Created processes for requirement management and communication, change management, performed requirement gathering, prioritization of requirements, and elicitation of requirements.Assisted in creating test plans, scenarios and test cases.Led Daily stand up meetings, Grooming sessions, Sprint Planning sessions, Client Demonstration, and Retrospective meeting.Managed Stakeholders with respect to discussions, workshops, interviews and conducted sessions to advise them how the new system will affect and train them accordingly.Conducted various discussions for requirement gathering with the client and applicable vendors.Created all the required artifacts.

Researched, analyzed and managed the real needs of the marketing team, while capturing business requirements to establish business goals and determine implementation strategies with the process owners.Coordinated reporting between the sales and marketing organization, ensuring consistency and accuracy.Created campaigns (E-mail, Phone call, Letters etc.) for customers considering demographics.Analyzed customer trends and identified opportunities within customer segments.Researched marketing alliances and assisted in the strategic framework of partnerships.Conducted competitor analysis.Traced Customer requirements using Requirement Traceability Matrix.Conducted workshops and discussions with stakeholders for requirement gathering and elicitation.Demonstrated ability to undertake business analysis within an Agile environment with experience inrequirement elicitation, gathering, documentation, and management.Led Daily stand up meetings, Grooming sessions, Sprint Planning sessions, Client Demonstration, and Retrospective meeting.Created use cases and other documents as per the requirement.Conducted training sessions for the technical teams related to functional subjects as per the requirement.Conducted all the duties of an agile business analyst.

Created, Prioritized and sequenced the Product Backlog & Sprint Backlog.Created processes for requirement management & communication, change management, performed requirement gathering, prioritization of requirements, elicitation of requirements.Conducted Competitor Analysis to identify strength and weaknesses of the product, its impact and consulted clients accordingly.Created Product Roadmap and led release planning sessions.Managed multiple geographically dispersed scrum teams of 10 members eachConducted GAP & MOST analysis.Created User stories. Use cases, mock user interfaces and other documents as per the requirement.Conducted training sessions for the technical teams related to functional subjects as per the requirement.Assisted in creating test plans, scenarios and test cases.Performed requirement gathering & management for a product related to dial testing for the media industry.Led Daily stand up meetings, Grooming sessions, Sprint Planning sessions, Client Demonstration, and Retrospective meeting.Conducted Workshops and meetings as per the requirements.Created Use Cases, test scenarios, business process flow diagrams.Assisted in creating test plans, scenarios and test casesTraced Customer requirements using Requirement Traceability Matrix.Applied various analysis techniques such as (GAP, SWOT, MOST) as per the requirement.

Completed full business process review of existing systems.Worked using Business Analysis Framework (BABOK) recommended practices to create an effective analysis lifecycle.Conceptualized new process to increase efficiency, end to end from marketing of services to payment, delivery and final reporting.Consulted with executive level management to reach agreement.Implemented new management system.Conducted training sessions as per the need.Drafted process guidelines/detailed procedures for the various teams.Created Process Documentation for streamlining daily activities for the team.

Performed requirement analysis & management, elicitation and prioritization of business requirements.Led communication efforts between stakeholders spread across different countries, and worked towards creating a comprehensive and functional documentation process.Managed the responsibility of SPOC (Single point of Contact) for clients as functional analyst for any trouble report raised.Liaise with developers and testers to communicate business requirements and specifications.Conducted gap analysis.Conducted Daily stand up meetings.Created Business specification documents, Use Cases, User stories, Business system analysis and design reports, requirements specification and other documents as per the requirements.Reviewed test cases and scenarios.Worked using Business Analysis Framework (BABOK) recommended practices to create an effective analysis lifecycle.Worked with geographically dispersed teams to identify business problems, opportunities and contributed in the creation of business case.Managed stakeholders and executive level management with the initiation of new projects.Created Mock User Interfaces.Conducted sprint & release planning meetings.Experienced in coaching & feedback sessions.Conducted grooming sessions.Conducted training sessions as per the need.Conducted UAT

Created Requirement specification, test scenarios, mock ups & feasibility reports.Facilitated requirement elicitation sessions, interviews and questionnaires.Analyze and document ICT business processes and workflows.Perform user training.Created Business specification documents, and artefacts used in waterfall methodology.Reviewed test cases and scenarios.Worked with geographically dispersed teams in a multiple vendor environment.Conducted collaboration meetings with the executive level management.

Conducted discussions with various business users and SME’s to collect business process information.Analyzed the current approach and process of application support and SLA adherence. Liaise with developers and testers to communicate business requirements and specifications.Conducted Daily stand up meetings.Created Use Cases and Test Scenarios.Maintained the product back log.Conducted grooming sessions of BA’s and development teams to give them overall understanding of functionalities.Created Use cases and Test scenarios. Maintained Product backlog.Fulfilled all the responsibilities of a Business Analyst (Conducting Daily stand up meeting, Grooming sessions, Planning sessions, Client Demonstration and Retrospective meeting).Created Use Cases and Test Scenarios along with required artefacts as per agile methodology and business requirements.

Conducted discussions with Strategic Quality Planning team, various business users to collect relevant information for development of application.Analyzed the Customer Current Approach and process of Application support and SLA adherence. Consolidation and submission of findings and recommendations to client IT Senior leadership team.Drafted process guidelines/detailed procedures for the various teams such as operations, ticketing etc. Supported the training of staff for new application.

Managed travel desk of “Sun Microsystems & Microsoft”.Expertise in preparing monthly travel expenditure reports, operational reviews, corporate reviews and reports for business forecasting.Managed top notch clients with all specific reporting requisites with relevance in Operations, advisory and client management. Facilitated travel programs of corporate which primarily included air, car and hotel bookings.Processed exchanges, refunds for airline tickets and assisted travelers with international travel issues including passports, visas and currency. Performed a key instrumental role in the migration of hotel rate loading and auditing projects for American Express India Pvt. Ltd.