Heading the D2C Segment of the Est. 1989 Legacy Speciality Chemicals & Aerosol Manufacturer, Micron Aerosol™Launching the - Sensational Import Substitute "Micron M.A.M.A", - Apparel Parfums like "Benaras", - Pet Training Products like "Dr. Poop", - Automobile Detailing & maintenance Brand, "Riders United"for the Global Market

Defining and Leading the Brand, Marketing & Experience Strategies & Approach of the Organisation Thought leadership:- Spoke at ICS Digital Democracy Summit on building Businesses on Sustainability- Spoke at India D2C Summit on Path to profitability for D2C Companies- Spoke at Shekru TV address Silk Farmers on coming of age tech empowerment for Agricultural Practices- Addressed the CX Annual Excellence Summit as the Winners - Spoke at India D2C Summit'23 on Building Great D2C Websites

Bridging the Communication & Execution gap between Business and Marketing with ROI oriented Creative direction.ReshaMandi1. Produced all Fundraising Communication to Investors2. Designed and Produced the ReshaMandi Website: www.reshamandi.com3. Grew the ReshaMandi Linkedin Page to 26K followers4. Grew the ReshaMandi Super App to 50K Downloads5. Launched Retailer, Ginner, Spinner apps6. Launched Indias First Trend Forecast for Ethnic Industry: ecosystem.reshamandi.com/overview/trendforecasts 7. Produced the Corporate Video for ReshaMandi: youtube.com/watch?v=GOzGcaYQxz48. Produced the ReshaMandi video podcast - 'Mandi ki Baatien'https://www.youtube.com/watch?v=jy9jNL8Ro6o9. Launched & Produced ReshaMandis first DocuSeries: 'ReshaMiles'https://www.youtube.com/watch?v=20FmuQ9-yz4ReshaWeaves:1. Grew the ReshaMandi Instagram Page to 10K followers2. Produced & Launched the Viral Sensation - Nomadic Lisa - MonaLisa on tour in India  3. Produced & Launched the Viral Campaign - Ghost Challenge4. Launched the ReshaWeaves goes Global Campaign5. Launched Rmya - ReshaMandis first Private Label for Smart Ethnic Womens Wear6. Designed the ReshaMandi Website: www.weaves.reshamandi.com7. Won the Customer Retention Award for Valentines Campaign 8. Launched and Produced the following Campaigns:- Homely Tales- Nomadic Lisa- Navrasa- Queen of Hearts- Ghost Challenge- Escape the Ordinary- Futri- Dhoop- NoorSeriskin:1. Launched & Managing Seriskins Online Commerce Page: seriskin.in/2. Launched & Managing Seriskins Instagram: instagram.com/seriskin_india/

ESG & Sustainable Businesses- Built the Byproduct Business of Silkworm Pupae from Scratch - Catering to the completely Disorganised, Tech-illiterate Poultry, Fishery & Fertiliser Industry - Has an ARR of ₹480Million within 5 Months of inception- Selling in both international & Domestic MarketsD2C: E-Commerce- Conceptualised and Launched weaves.reshamandi.com in under 30 Days of inception.- Setup Merchandising, Photoshoots, E-com webpage, Vendors, Packaging, Marketing, Logistics departmentsPortfolio Expansion: Tassar Silk- Spearheaded the Expansion of ReshaMandi and its product portfolio in Bihar with Tassar Cocoons, yarn and Fabric- With a Taskforce of 5 people, explored the Bhagalpur Market, identified Gaps and Launched ReshaMandi in Bhagalpur in under 15 Days Special Projects:ReshaMandi - Digital Mandi- Designed the Functional Setup of Asias Second Largest Silkworm Cocoon MandiReshaMandi HQ- Designed the Functional Setup and Interior Designing of the ReshaMAndi HQ with a state of the art Corporate Office setup with a seating capacity of 250+

Branding & Experience:- Redesigned the ReshaMandis Brand Positioning, Logos, Packaging along with it's in house verticals - ReshaFarms, ReshaYarns, ReshaWeaves, ReshaMudra & ReshaZeroPhygital Experience:- Designed the Phygital In Store Experience for Farmers travelling to sell their CocoonsOnGround Activation:- Travelled to the remote most parts of Karnataka to facilitate Tech-Adoption of the ReshaMandi App for Farmers- Setup an On Ground Activation Team that brought in 82% Avg Conversions from every location visitedMedia & Creatives:- Documented the current status of Silks Supply Chain in Indiahttps://www.youtube.com/watch?v=YwZoU1hd_I4&ab_channel=Reshamandi-RelationshipsMatter- Documented the Impact of ReshaMandi on the Silk Supply Chainhttps://www.youtube.com/watch?v=klvl8Rb9kxc&ab_channel=Reshamandi-RelationshipsMatter- Produced and shot the Feature film for International Audiences on the Ethnic Authenticity of ReshaMandi Productshttps://www.youtube.com/watch?v=G7Djansf9m0&t=1s&ab_channel=Reshamandi-RelationshipsMatter

Experience Design:ReshaFarms AppResearched, Surveyed, Designed, Tested the First App made for Silkworm Cocoon Farmers, a target audience with absolutely no tech interaction outside of Facebook and Youtube on their smartphones.- A farmer can now learn the current market prices, Buy inputs like fertilisers, medicines, mulberry leaves and sell Cocoons online with Online & offline Payment options- With IoT Devices from ReshaMandi, Farmers can now manage the Temperature, Moisture, Lumens & Air Quality of the Rearing Sheds reducing their crop failure rates to <10% from 40% ReshaYarns App:- First App ever made for Reelers of Silk yarn- Reelers can now Buy Cocoons based on their specific needs, Learn market Prices, Sell Yarn online with digital & Physical payment optionsReshaWeaves App:- The first step to onboard Weavers on a digital ecosystem to Buy Yarn, Learn about Market trends, Create a digital catalogue, maintain digital invoices and sell products online- Organising the Product Sharing process from sending individual products and pricing manually on Whatsapp to Creating a Digital catalogue that can be shared with anyone at the tap of a button.

Building the Universal Language of Communication run by a Community Run, Trainable Digital Assistant. Hiring Now! Looking for Fullstack Developers to work on the most capable Personal & Professional Assistant. Contact Hello@theapril.io

Responsible for User Research, Market research and Analysis of a Mobile Training app for Massive workforces and complete designing of UX & UI & Interaction for the Cellphone app and web dashboard of the SaaS platform

Designed the entire User interface of the app Mobiefit Walk focused on Mobile fitness for oldpeople. Researched, Analysed and documented the Human interaction with Screens at 50+ ageand translated it to a User Friendly Ergonomic app.