It has been rightly said "I'd rather regret the risks that didn't work out than the chances I didn't take at all" and coming from a sports background, I completely believe in it.Technology is the life and blood of the society and in the current era where digital space is dominating it and paving the way for smarter advertising and marketing, we need to blend in with the smart-tech accordingly for achieving the optimal growth so that current needs are met and the needs for the future are also kept in mind.The idea of Inference Media was a brainchild of the quote 'Power to Empower' which the Digital India programme promises itself. I stand for research and innovation in the advertising and marketing arena and showcase the brilliance in the field of technology through integration of innovative technologies in advertising. To form a platform that encompasses within it all the technicalities and theories of IOT & Machine Learning put to practice and will therefore surely be a testimony to the credibility of AI is my aim.Cracking the untapped sources and delivering outcomes in a time bound manner is the key to achieve higher revenues and which I apply at my work space to set a standard.I handle New Business Development, Digitization, Planning and Implementation, Strategy Monitoring & Efficient Management and Partnership Management.To conclude, "Never say never because limits, like fears, are often just illusions" trying to utilize the learnings of different domains and implementing them in the organization expand the outreach.