Manjeet Sharma Email & Phone Number

United States

1. Responsible for overseeing and managing the Paid Media team, ensuring effective and strategic media placements for clients.2. Conduct regular team meetings, set goals, and monitor progress.3. Stay informed about industry trends, media consumption habits, and emerging technologies.4. Test different strategies, channels, and campaign variations to identify what works best for achieving the client's objectives.5. Establish clear objectives and key performance indicators (KPIs) to measure the success and performance of the campaigns.6. Conduct thorough market research to understand the target audience, competitive landscape, and media consumption habits.7. Allocate the budget effectively across various media channels to maximize ROI and meet campaign objectives.8. Develop comprehensive media strategies that align with business goals and target audience preferences.9. Monitor and report on budget expenditures and adjust allocations as needed.10. Negotiate and purchase advertising space on various digital platforms such as Google Ads, Bing Ads, social media, programmatic, and native advertising.11. Set up, manage, and optimize digital advertising campaigns across multiple platforms.12. Prepare detailed reports on campaign performance, ROI, and other key metrics.13. Test and evaluate new platforms, tools, and strategies to stay ahead of the competition.14. Promote a culture of continuous learning and development within the team.

United States

Paid Media Analyst L4 overlooking Paid Search Specialist: platformGSK (pGSK) team. Google Ads, OTT Platform marketing effortsConstant client communication to ensure the success of their campaigns.Managing ad spend and ensuring clients hit their budget goals.Strategical analysis and ongoing optimizations in order to scale campaigns to their fullest potential.Divergent thinking to keep campaigns fresh and exciting for audiences.Developed keyword strategy, generated ad copy, optimized bidding strategy, and made landing page optimization recommendations.Prepared and Presented bimonthly reports detailing campaign performance with regard to key metrics such as CTR, CPC, and website analytics.

United States

- Well-versed with Google Adwords, Bing, Facebook, Twitter, Youtube, Linkedin, Amazon, Flipkart, and Myntra.- Direct Media Planning and Buying for Display Campaigns.- Strategic planning of new accounts with client & Internal teams.- Creating yearly, quarterly & monthly plans and budgets for Paid campaigns.- Strategies digital media plans across Google, Social, Amazon, Flipkart, Myntra, Search and YT- Drive all client communications- Generating quality leads through cost efficient medium/platforms- Utilize media planning tools (GWI,) to generate data and drive key insights and media strategy for performance marketing and understand- Introduce new publishers/channels to test and drive new innovative ideas for the brand to achieve campaign targets/KPIs.- Working on plan rationale and post eval presentations- Experimenting continuously and learn and improvise media investments to deliver business goals at most optimal costs- Regular optimization the running campaigns and proactively taking required action- Manage a team of media planners and guide them in crafting digital strategies and lead the execution team.- Hands-on experience in Using GA, Adobe Analytics tools.- Maintaining financial records such as recon, PO and RO for smooth billing process

Gurugram, Haryana, India

Manage Maruti Suzuki Paid Search and Display campaigns across all channels like Google Ads, Facebook, Develop effective marketing strategies and budgets for SEM campaigns for new market launches.Performed competitive keyword research analysis for paid channel campaigns.Developed & managed Remarketing campaigns on Google Search Network & Display Network.Performed split testing on Ad copy’ headline, description, final landing page & CTA to improve the quality score, CTR and conversion.Implemented negative keyword strategy for CTR improvement.Effective budget management and bids optimization.Analyze data to make recommendations for strengths and opportunities in accounts.Review customer’s digital marketing performance and provide solid, actionable insights.Deploy A/B testing and CRO tactics to improve account performance.Monitors account performance to ensure any issues may be found and addressed in a timely manner.Makes adjustments in account to maintain good performance, meets monthly budget goals, and reports areas of opportunity as seen.Interacting with clients and creating media plans and marketing strategy for the clients.Update, create, and implement new effective ad copy for accounts.Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders.Monitor digital trends, emerging technologies and risks.Prepared performance based weekly reports on paid channel campaigns using Excel and suggest improvementsAnalyzed website traffic, user behavior and made recommendations to improve user acquisition, conversionssee less

Noida, Uttar Pradesh, India

Planning, Structuring & Analyzing PPC campaigns for different businesses Across Google, Bing, and Facebook Ads Platform.Manage National and International Paid Search and Display campaigns across all channels like Google Ads, Facebook, YouTube & LinkedIn.Develop effective marketing strategies and budgets for SEM campaigns for new market launches.Performed competitive keyword research analysis for paid channel campaigns.Developed & managed Remarketing campaigns on Google Search Network & Display Network.Performed split testing on Ad copy’ headline, description, final landing page & CTA to improve the quality score, CTR and conversion.Implemented negative keyword strategy for CTR improvement.Effective budget management and bids optimization.Analyze data to make recommendations for strengths and opportunities in accounts.Review customer’s digital marketing performance and provide solid, actionable insights.Deploy A/B testing and CRO tactics to improve account performance.Monitors account performance to ensure any issues may be found and addressed in a timely manner.Makes adjustments in account to maintain good performance, meets monthly budget goals, and reports areas of opportunity as seen.Interacting with clients and creating media plans and marketing strategy for the clients.Update, create, and implement new effective ad copy for accounts.Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders.Monitor digital trends, emerging technologies and risks.Prepared performance based weekly reports on paid channel campaigns using Excel and suggest improvementsAnalyzed website traffic, user behavior and made recommendations to improve user acquisition, conversionssee less

Delhi, India

Handling National and International Paid Search and Display campaigns across all channels like Google Ads, Facebook, YouTube & LinkedIn.Develop effective marketing strategies and budgets for SEM campaigns for new market launches.Performed competitive keyword research analysis for paid channel campaigns.Developed & managed Remarketing campaigns on Google Search Network & Display Network.Performed split testing on Ad copy’ headline, description, final landing page & CTA to improve the quality score, CTR and conversion.Implemented negative keyword strategy for CTR improvement.Effective budget management and bids optimization.Analyze data to make recommendations for strengths and opportunities in accounts.Review customer’s digital marketing performance and provide solid, actionable insights.Deploy A/B testing and CRO tactics to improve account performance.Monitors account performance to ensure any issues may be found and addressed in a timely manner.Makes adjustments in account to maintain good performance, meets monthly budget goals, and reports areas of opportunity as seen.Interacting with clients and creating media plans and marketing strategy for the clients.Update, create, and implement new effective ad copy for accounts.Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders.Monitor digital trends, emerging technologies and risks.Prepared performance based weekly reports on paid channel campaigns using Excel and suggest improvementsAnalyzed website traffic, user behavior and made recommendations to improve user acquisition, conversionssee less