Manjinder Singh Email & Phone Number

Experienced PPC Executive with 3 years of expertise in managing campaigns across GoogleAds, Bing Ads, and social media platforms. Skilled in keyword research, ad optimization, andperformance analysis to drive ROI and boost lead generation. Proven ability to adapt tochanging market dynamics and collaborate effectively within cross-functional teams.Committed to delivering impactful results and driving continuous growth.TECHNICAL SKILLSPay Per Click (Google Ads) -➔ Proficiency in setting up and managing Google Ads campaigns.➔ Ability to create compelling ad copy that drives clicks and conversions.➔ A/B testing and optimizing ad copy for better performance➔ Experience in bid strategy and management to achieve campaign goals within budgetconstraints.➔ Ability to manage PPC budgets effectively.➔ Understanding and application of strategies to improve Quality Scores for keywords andads.➔ Setting up and managing conversion tracking to measure the success of PPCcampaigns.➔ Utilizing tools like Google Analytics for in-depth analysis of PPC performance.➔ Generating reports and insights to communicate campaign performance tostakeholders.➔ Conducting competitor research to identify opportunities and stay ahead in the market.Meta Ads -➔ Proficiency in creating, launching, and managing Facebook ad campaigns.➔ Knowledge of the Facebook Ads Manager interface and its features.➔ Ability to design engaging ad creatives that adhere to Facebook's ad specifications.➔ A/B testing and optimization of ad creatives for better performance.➔ Conducting competitor research using Facebook ads library.Amazon Ads -➔ Proficiency in setting up and managing Amazon Ads campaigns.➔ Experience in bid strategy and management to achieve campaign goals within budgetconstraints.➔ Ability to manage campaign budgets effectively.➔ Generating reports and insights to communicate campaign performance tostakeholders.➔ Setting up and managing conversion tracking to measure the success of PPCcampaigns.LinkedIn Ads -➔ Proficiency in setting up and managing Ads campaigns.➔ Experience in bid strategy and management to achieve campaign goals within budgetconstraints.➔ Ability to manage campaign budgets effectively.➔ Generating reports and insights to communicate campaign performance tostakeholders.➔ Setting up and managing conversion tracking to measure the success of PPCcampaigns.

• 

  Digital Marketing Specialist

  Softtrix Tech Solutions Pvt Ltd

  Nov 2021 - Present - Mohali District, Punjab, India

• 

  Chandigarh University

  Computer Engineering