Technology Systems Management• Manage Customer Relationship Management systems for South Africa• Drive the adoption of CRM in the sales and marketing team by monitoring, motivating, and influencing the teams to utilize and maintain the information for sales effectiveness.• Administer the rollout of other marketing systems e.g., Sync Center for digitalized communication between the company and the client.• Launched Salesforce in 2021 and SAP CRM in 2015; collaborated with Marketing Manager to design and implement CRM strategic vision and rollout.Marketing, Research and Business Intelligence• Deliver internal and external marketing and research projects for Marketing leadership. • Provide ad hoc insights to support executive decision-making by quickly understanding business needs and staying current in the economic and agricultural environment.• Organize, gather, analyze, and present Research and Business Intelligence, liaising with research houses, other divisions and internal research teams as required.• Mine data for marketing campaigns and other in-house projects, using a continuous planning and improvement approach to maximize value.• Project manage marketing programs such as the BASF Farmer Compensation Program• Utilize BI tools to generate visualizations to support management with trends, forecasting and planning.• Support with Go-To-Market strategies for AfricaFinancial Forecasting• Manage 10-year financial projections process used as the foundation for long-term budgeting and marketing plans.• Leverage cross-departmental relationships and work closely with other teams to validate forecast accuracy.

• In charge of managing Pivotal (CRM, sales and forecasting tool), with responsibility for keeping data current and providing user support and training. Managed 5-year financial projections process.• Managed and oversaw the migration project to move from Pivotal to a new system, including performing gap-analysis and executing training. • Established and maintained relationships with external and internal IT service providers to meet business requirements. • Designed and created custom reports with Pivotal and Excel, for monthly product and other meetings. • Performed analysis of sales data and calculated KPIs such as COGS, Sales, pricing, product margins, profit/loss, and variance• Supported the Sales, Supply Chain and Finance departments with their sales, budgeting, and other reporting needs.

• Found the best money-market and foreign-exchange rates for clients and executed foreign-exchange trades.• Kept current with the economic environment to meet analysis and business intelligence needs. • Reported for Internal & External Risk, including looking at the department’s exposure to external factors. • Wide range of responsibilities included establishing and monitoring deals, liaising with clients, researching, and synthesizing economics data, compiling, and distributing foreign-exchange summaries and reports.