o Deftly handled marketing/VM/Other income activity of ABRL. – Karnataka operations. Instrumental in opening 10 new stores under modern trade Super market division with highest profit making outlets across Karnataka under brand building & WOD activity.o Engaged in ATL / BTL activities across state More SM outlets with high concentration on 61 business priority towns.

o Deftly handled marketing activity of Samsung India Electronics Ltd. – South India operations. Instrumental in opening 81 stores as SMPP across South India; 394 SIS stores across South India under brand building & WOD activity.o Engaged in ATL / BTL activities across 4 states with high concentration on 58 business priority towns. Managed the following functions with ease / expertise:» Handling Visual Merchandising Team of 28 people covering 15 major towns.» Profit & Loss Analysis of SMPP.» ATL & BTL, Design, Budget Allocation, and Execution.» MAF Allocation and State Wise Vendor Allocation.» Demographic Marketing.» Marketing Concepts.» Retail Branding (SMPP and SIS).» Consumer / Retail Market Communication.» Outdoor Activities on Product and Seasonal Campaign.» Local Paper Ads.» Finalization and handling Agencies for Outdoor, Inshop and Signage activities.» Inshop & Signage Activities – state wise based on sales and market potential