Marketing Automation Specialist Ii
I have 9+ years of experience knowledge and hands-on experience in Campaign Management in Marketing Automation tools like Eloqua, Marketo, and AEM. Have hands-on experience in implementing Events and Surveys, Program builders, Email marketing, A/B Testing, CRM Integration like Salesforce.com, Programs, segmentation, contacts, CDO, Tokens, Lead scoring and, Data Import/Export.Acting as lead for Partner marketing communication.- Knowledge in Eloqua, Marketo, Salesforce, AEM, Dreamweaver, Adobe Photoshop.- Management and delivery of project tasks, deliverables, and milestones that are on time, on budget, within specification, and meet the agreed upon project scope- Developing program builder and programs- Implement a progressing testing program and conduct regular A/B testing on marketing emails and Landing pages- Work on the development and maintenance of micro sites; search landing pages, event registration, and automated program builds, as assigned. Includes working on registration form development.- Create email distribution lists to support email and campaign execution.- Creating Lead scoring model development and management- Exploring new strategic options, experimenting and improving the emails and Landing pages, form responses. - Implementation of Marketing Nurture flows, Social media integration with Marketing Automation Platforms. - Build out campaign components in MAP for deployment and/or lead capture including smart lists, emails, landing pages, webinars, events, Segmentation, Smart Campaigns, Program builder and Program canvas. etc.- Optimize and test approved HTML files within Eloqua marketing automation system. Update code as needed.- Alter existing website layouts following established technical and design guidelines. Ongoing support and maintenance of campaign microsites.- Support marketing team members with demand generation web-related issues and requests.