• As a Principal Analyst for Marketing Analytics function providing Marketing business leaders with insights & advise that will guide actions to optimize performance• Defining, creating and implementing a methodology to measure key business outputs while providing insights and actions. Analyzing complex data and translating into actionable recommendations• Understanding marketing strategy and tactics involving new customer acquisition and cross sell programs to advise and report key performance metrics• Supporting the marketing planning process by ensuring that key analytics are incorporated in the development of marketing plans• Managing development and reporting of Key Performance Indicators and Quarterly Business Reviews to leadership. Designing effective and impactful reports/visualizations for business audiences

• As a World Wide Marketing Analyst for STG Co Marketing - Channels, drive to achieve 90% budget utilization. Actively drive BP adoption of STG's focus areas. Maintain a strong compliance & business controls posture with zero tolerance for violations of IBM’s Business Control Plan, • To define the targets criteria, calculate and drive the adjustments for overall target setting. Definition and analysis of all Key Performance Indicators / Metrics. Identify key issues, gaps and actions to fix.• Create and communicate Scorecards and Reports and Enable the WW team and IOTs in the use of the information to define gaps, root causes and recovery actions.• Provide the management system and support IOTs and brands on deep dive analysis. Support enablement and education on Metrics at WW and IOT level.• Drive continuous improvement of WW GTN Co-Marketing processes and understanding of related tools: CMC, GPP, Deal Registration, EIW, etc. Attain understanding of all metrics analytical tools.• Create data and drive analysis to build Co-Marketing presentations for BAU meetings and deep dives. Contribute by refining, analyzing, and structuring relevant data into meaningful, actionable information. • Proactively provide thought leadership, act as a Trusted Consultant / Advisor by using analytics & complex business modeling to identify issues, provide insight, options and recommend preferred course of actions.• Collaborate with other Geographies / Brands & review on Analytical models to leverage their findings to drive improvements• Create an engine and connection with IOTs to drive a Co-Marketing best practice project• Optimization of the STG current/future quarter pipeline process; Leading analysis input for executive reviews. Understanding the STG and channels business; Working collaboratively across matrixed organizations and focusing on outcomes.• Working directly with the WW STG Channels Marketing Leaders, Business Partner Organisations and Geography teams.

• As an Enterprise Pipeline Marketing Manager Analyze selected Brand and Sales segment pipeline. Identify trends and track pervasive issues at the regional level. ( January 2011 – April 2013 )• Perform Business & Marketing Analysis for IBM Business & Marketing leaders across GBE North America, viz, Business Pipeline Analysis, Marketing Analytics, Program Performance, Campaign Analysis, Event analysis, Digital Marketing Analysis, Growth Initiatives Analysis, Predictive Analysis• Serve as Trusted Business Advisor, providing in-depth analysis to the stakeholders to support them in the decision making process.  Developed a Root-Cause-Analysis model to assess pipeline gaps effectively that can be implemented by any IBM brand/ region/ industry• Drive Root Cause Analysis for Regional Marketing & Support next quarter (NQ) pipeline executive management system with summary reports, presentations and insights.• Perform quarterly analysis of top contributing Business Partners to GBE and provide suggestions on who the local team should work with to drive more business. • Provide executive view on the Business and Marketing performance, and enable the Leadership teams take effective decisions. Analyze the current market conditions and historical performance, and help the leadership team set the targets and also to participate in business review and planning. • As a subject matter expert in IBM’s marketing structure, sales and opportunity management process, familiar with the product lines and understanding the target markets thus providing more depth and insight to the analysis process.

Manage CPG Clients for the US, Strategic Group, providing contractual and ad-hoc solutions to critical client issues. Work with business leaders to design and develop solutions to key business problems. Coordinate, execute, analyze, and present findings from a variety of research projects purchased by the client; recommend potential action steps and additional research opportunities. Provide data driven analysis and help implement improvements in the customer focus, efficiency, accuracy, effectiveness - Create and deliver concise insightful presentations. To translate knowledge of CPG business functions into opportunities to advance best-in-class business solutions – Extract and analyse data from multiple sources using analytical tools. Analyse key business problems by performing a drill down analysis, interpret results, generate insight and recommend strategies – To ensure that information supports strategic decision making. Work very closely with our clients to produce ad hoc reports and presentations across strategic and tactical top-line applications.

Manage CPG Clients for the US, Strategic Group, providing contractual and ad-hoc solutions to critical client issues. Work with business leaders to design and develop solutions to key business problems.Coordinate, execute, analyze, and present findings from a variety of research projects purchased by the client; recommend potential action steps and additional research opportunities.Provide data driven analysis and help implement improvements in the customer focus, efficiency, accuracy, effectiveness - Create and deliver concise insightful presentations.To translate knowledge of CPG business functions into opportunities to advance best-in-class business solutions – Extract and analyse data from multiple sources using analytical tools.Analyse key business problems by performing a drill down analysis, interpret results, generate insight and recommend strategies – To ensure that information supports strategic decision making.Work very closely with our clients to produce ad hoc reports and presentations across strategic and tactical top-line applications.

As a Financial Advisor was responsible for the customer’s personal bank account for underwriting, appeal, charges on the account, transfer of funds, issues related to Cheque books, debit cards, internet transaction, overdraft & coordinate with other departments in UK related to the customer’s accounts.