Marketing Manager
CurrentPlaying a key role in designing content marketing strategies, leading marketing campaigns, devising yearly marketing calendar, ROI/KPIs measurement post every marketing event activity.▶ Keen at driving marketing functions;o Content/movie promotions (OTT & Theatrical Release); Effectively promoting movies & preparing a promotional calendar for theatrical & OTT releaseo Accountable for briefing, guiding, proofreading and supporting team to work on Promos, trailers, teasers & other… Show more Playing a key role in designing content marketing strategies, leading marketing campaigns, devising yearly marketing calendar, ROI/KPIs measurement post every marketing event activity.▶ Keen at driving marketing functions;o Content/movie promotions (OTT & Theatrical Release); Effectively promoting movies & preparing a promotional calendar for theatrical & OTT releaseo Accountable for briefing, guiding, proofreading and supporting team to work on Promos, trailers, teasers & other promotional contento Promote shows from different genres and categories on OTT▶ Showcasing ability to work in coordination with Partners with cross promotion platforms for movie & app promotion▶ Leading brand strategy and driving the operational delivery of strategy, inclusive of communications campaigns.▶ Positioning brands by developing the right value proposition and offering it as the best choice for the target customer.▶ Conceiving & implementing marketing plans to maintain brand consistency, maximize effectiveness, augment business volume, meet measurable objectives, enhance brand visibility & recall.▶ Briefing creative agencies and working with them in alignment with brand objective▶ Developing & implementing brand promotion campaigns and driving execution with internal & external stakeholders.▶ Developing branding guidelines for various marketing collaterals like the design of logo, trophy, brochure, identity, overall look & feel for the brands including website and app across mediums.▶ Creating highly engaging lead generation and interactive social media marketing plan▶ Managing online campaigns, SEM, SMM, Google ads, keywords planning, FB, Insta ad campaigns and ORM.▶ Driving day-to-day management of all social media platforms & monthly performance to achieve targeted numbers on digital platforms like web, FB, Insta, LinkedIn, Twitter, YouTube, and mobile apps.▶ Driving efficiency & cost-saving campaigns to generate leads through on-ground BTL Activation. Show less
