• Spearheaded the launch of Bee Rx Skincare in Canada, leading all digital marketing, product positioning, and sales strategies across eCommerce platforms.• Managed Shopify and Amazon accounts end-to-end, optimizing product listings, driving conversions, and ensuring a seamless customer experience.• Led high-impact influencer marketing campaigns, leveraging key partnerships to build brand credibility and awareness.• Directed comprehensive email marketing campaigns, enhancing customer engagement and increasing retention.• Oversaw digital marketing efforts, including SEO, SEM, PPC, and social media.• Managed ad spend and budgets, collaborating with external agencies to optimize campaign performance and maximize visibility.• Led inventory management efforts, coordinating stock levels and working closely with 3PL partners to ensure efficient logistics and timely product delivery.

• Building a tech-driven solution for dog owners, creating a seamless AI-powered platform for discovering dog-friendly locations and services. • Led product development, marketing, and business growth strategies, establishing a strong market presence. • Implemented AI-driven features for booking services, smart search, and intuitive in-app navigation to enhance user experience. • Oversaw all aspects of digital marketing, including social media, brand development, and user acquisition campaigns. • Fostered partnerships with key stakeholders and local businesses to drive adoption and platform expansion.

• Drove eCommerce operations and strategic partnerships with major retailers like Amazon, Indigo, and Shopify.• Developed and executed high-impact SEO, SEM, and PPC campaigns, maximizing online visibility and customer acquisition.• Led product integrations, managed inventory, and ensured seamless web operations across multiple platforms.• Built data-driven reports using Tableau and Netsuite to provide actionable insights and inform marketing strategies.• Successfully implemented Print-on-Demand, optimizing digital transformation and increasing revenue streams.

• Orchestrated global digital marketing strategies, focusing on customer acquisition and engagement for Furbo Pet Camera.• Executed high-performance campaigns across social media, PPC, and affiliate marketing to boost brand recognition and sales.• Developed content strategies to resonate with pet owners, growing the online community and driving conversions.

• Increased sales by 175% year-over-year through strategic digital marketing initiatives.• Piloted the Canadian Go-To-Market strategy, scaling operations across 9 countries.• Led a cross-functional team, developed SOPs, and managed key partnerships to enhance global performance.

• Built and managed omni-channel digital marketing strategies to drive revenue growth across key platforms.• Oversaw account management and product strategy for marketplaces like Amazon, Wayfair, and Walmart.• Directed paid media campaigns, optimizing performance metrics (ROAS, CPA) while enhancing brand visibility.

• Led brand strategy and activation, enhancing Red Bull’s presence through events, digital campaigns, and partnerships.• Coordinated social and web campaigns, managing content development and engagement efforts.• Defined KPI's and success metrics to support ongoing activations • Executed high-profile event marketing, driving customer engagement and brand affinity through creative activations.• Built and developed relationships with partners, athletes, affiliates and influencers.

• Developed and managed social media campaigns and print advertising for key fundraising initiatives, driving donor engagement.• Led community outreach efforts, establishing corporate partnerships and organizing successful local charity events.• Played a pivotal role in raising $2 million to build a new animal shelter, significantly increasing the organization's impact.• Enhanced public relations and boosted donations through targeted digital communications and engagement strategies.