- Worked in dynamic professional agency settings, collaborating with diverse teams to deliver high-impact marketing solutions and campaigns. - Developed and proposed tailored marketing strategies and actionable plans to clients aligned with their objectives - Designed and built websites with optimised SEO, ensuring effective layout and functionality - Created diverse digital content, including social media posts, blogs and photos, aimed at enhancing brand presence across multiple platforms such as apps and social media, and improving SEO performance.- Enhanced proficiency in graphic design tools such as Adobe Illustrator and Canvam applying skills to create visually compelling materials.

1. Propose marketing plan, budget plan and execute2. Define product strategies and new product launching plan, product positioning, competitor analysis and product training for internal use3. Locate collaboration partners (photographers & cinematographers) to drive create content and brand awareness 4. Monitor media on a daily basis, manage social media (Facebook, Instagram, Twitter)5. Conduct digital marketing strategies e.g. SEM creating Google Ads content and analysing website performance by Google Analytics6. Propose trade marketing items production, including product leaflets, cross-selling materials, POP materials, exhibition design, in-store display, gift and premium7. Lead the formation of online & offline promotion (e.g. ambassador program, live show etc.) for building brand loyalty and boosting sales8. Prepare materials for new product release (Product pages in English & Chinese, press release, promotional videos, social media promotion, EDM etc.)9. Liaise with global photography media to build brand images10. Customer service

-Translating PR materials e.g. Press Release -Compiling media coverage reports and fashion lookbooks-Assisting in product seeding

-Assisting in marketing research -Interviewing by the method of cold call or face-to-face