New Product Initiative and Product Innovation – LeadershipA) Content Creators: Building, Managing, and Monetizing Email Community (B2B SaaS Product)1. End-to-End Product Development: Orchestrated the journey from ideation to product design and development, resulting in a pioneering platform empowering content creators on Social media platforms (YouTube, Instagram etc..). This initiative aimed to decentralize control and grant content creators the power of email marketing.2… Show more New Product Initiative and Product Innovation – LeadershipA) Content Creators: Building, Managing, and Monetizing Email Community (B2B SaaS Product)1. End-to-End Product Development: Orchestrated the journey from ideation to product design and development, resulting in a pioneering platform empowering content creators on Social media platforms (YouTube, Instagram etc..). This initiative aimed to decentralize control and grant content creators the power of email marketing.2. Strategic Pricing, Go-to-Market, and Targeting: Formulated pricing models, devised a comprehensive go-to-market strategy, and precisely identified target audiences to ensure the product's success.3. Subscription Landing Pages and Monetization Mastery: Designed and implemented subscription landing pages, and achieved monetization through sponsored campaigns and strategic banner placements, maximizing revenue streams.B) Massmerge (B2C SaaS Product): Chrome Extension for Personalized Bulk Emailing from Gmail1. From Concept to Execution: Led the conceptualization and successful launch of a Chrome extension, enabling the sending of up to 2000 personalized daily emails from Gmail accounts using Google Sheets for personalization.2. Comprehensive Tracking and Management: Implemented robust tracking mechanisms for email opens, clicks, and unsubscribe management. Additionally, streamlined subscription management through seamless Stripe integration.C) Email campaign management system - Product Innovation1. Revolutionary Data Enhancement: Spearheaded the implementation of an innovative approach that boosted daily fresh data additions in promotional activities by a remarkable 4x, contributing to a 90% increase in daily registered subscribers.2. OMGdeals - Spin and Win (Web Application): Introduced the web application "OMGdeals - Spin and Win" with the primary objective of enhancing subscription rates for monetization through email marketing strategies. Show less

A) ECMS Product (B2B) - Product Innovation and management1. Strategic Vision and Leadership: Established a clear product vision and effectively communicated it, aligning the team's efforts with long-term success goals.2. Advanced Deliverability Enhancement: Spearheaded the development and successful implementation of an advanced deliverability tool suite, significantly elevating our external reputation and inbox placement rates.3. Agile Methodology Implementation: Leveraged… Show more A) ECMS Product (B2B) - Product Innovation and management1. Strategic Vision and Leadership: Established a clear product vision and effectively communicated it, aligning the team's efforts with long-term success goals.2. Advanced Deliverability Enhancement: Spearheaded the development and successful implementation of an advanced deliverability tool suite, significantly elevating our external reputation and inbox placement rates.3. Agile Methodology Implementation: Leveraged Agile methodologies to streamline team operations, optimizing efficiency and productivity by implementing industry best practices.B) Ad-tech Newsletter Advertising (B2B SaaS Product) RTB Enabled Dynamic Banner Placement – New Product Initiative 1. End-to-End Product Development: From ideation to launch, played a pivotal role in designing the product, developing intricate logic, and crafting custom algorithms to drive performance improvements, including the implementation of both CPM and CPC based models.2. Advanced Banner Management: Innovated banner creation and introduced multi-layer floor value integration, offering elastic Ad slots with Identity solutions secured by SHA-256 encryption of first-party data.3. Diverse Campaign Models: Facilitated various campaign models, including direct sales, in-house, premium, and third-party DSP integration campaigns, all seamlessly integrated through Real-Time Bidding (RTB) protocols.4. Dynamic Ad Slot Management: Designed and implemented dynamic Ad slots, enabling the effortless enablement and disabling of multi-size campaigns for Ad slots, enhancing campaign flexibility and performance optimization. Show less

Email Campaign Management System Leadership 1. Spearheaded the development of a cutting-edge Email Campaign Management System (ECMS) for a B2B product, leading a team of highly skilled email experts committed to delivering an industry-leading email product.2. Managed the execution of up to 500+ distinct email campaigns monthly, resulting in the delivery of over a billion emails each month.3. Developed ECMS, enabling the system to seamlessly dispatch up to 50 million emails daily… Show more Email Campaign Management System Leadership 1. Spearheaded the development of a cutting-edge Email Campaign Management System (ECMS) for a B2B product, leading a team of highly skilled email experts committed to delivering an industry-leading email product.2. Managed the execution of up to 500+ distinct email campaigns monthly, resulting in the delivery of over a billion emails each month.3. Developed ECMS, enabling the system to seamlessly dispatch up to 50 million emails daily while meticulously tracking various performance metrics.4. Innovated a Segmentation Tool capable of creating behavioural segments within a database exceeding 60 million records, enhancing campaign targeting precision.5. Pioneered revenue-boosting features like Retargeting-Openers (RTOs) and Retargeting-Clickers, categorizing and subcategorizing campaigns for optimal engagement.6. Orchestrated the establishment of a robust email infrastructure, implementing domain and IP warm-up strategies across multiple server farms and individual servers to ensure impeccable email delivery.7. Led cross-functional teams, including Email Operations, Product Development, Data Analytics, and Email Deliverability, fostering collaboration and achieving strategic goals. Show less

As the Business Analyst for the India region and Lead Technical Support Specialist, I leveraged my extensive technical acumen and industry expertise, particularly with the Lyris suite and associated technologies. Collaborating closely with the Sales team, I excelled in delivering tailored product demonstrations, leading technical presentations, and devising solutions for intricate integrations, all with a strong emphasis on market differentiation and competitive positioning.1… Show more As the Business Analyst for the India region and Lead Technical Support Specialist, I leveraged my extensive technical acumen and industry expertise, particularly with the Lyris suite and associated technologies. Collaborating closely with the Sales team, I excelled in delivering tailored product demonstrations, leading technical presentations, and devising solutions for intricate integrations, all with a strong emphasis on market differentiation and competitive positioning.1. Requirements Facilitation: Acted as a pivotal link between system users, client managers, and software development teams, skillfully gathering requirements and meticulously documenting workflows within the comprehensive Business Requirement Document (BRD).2. Functional Specification Mastery: Translated intricate business requirements into precise functional specifications, meticulously crafting the Functional Requirement Specification document (FRS) to guide development efforts effectively.3. Quality Assurance Leadership: Spearheaded the development of robust Test Strategies and Test Plans, ensuring that Test Cases were impeccably aligned with user needs and functional requirements, guaranteeing optimal system performance.4. ECMS Expertise: Cultivated a profound understanding of the Lyris HQ platform and IcubesPro, becoming a go-to resource for all matters, including core functionality, integrations, and customization options, thereby providing invaluable guidance to the team and clients alike. Show less

1. Facilitated Seamless Project Outcomes (IcubesPro): Spearheaded collaborative efforts with end users, cross-functional teams, and the development team to drive and ensure successful project deliveries.2. Mastery of Complex Triggers: Demonstrated expertise in crafting intricate triggers through custom solutions within the Lyris suite, showcasing a high level of technical proficiency.3. Tailored Workflow Architect: Developed bespoke workflows tailored to unique solutions, including the… Show more 1. Facilitated Seamless Project Outcomes (IcubesPro): Spearheaded collaborative efforts with end users, cross-functional teams, and the development team to drive and ensure successful project deliveries.2. Mastery of Complex Triggers: Demonstrated expertise in crafting intricate triggers through custom solutions within the Lyris suite, showcasing a high level of technical proficiency.3. Tailored Workflow Architect: Developed bespoke workflows tailored to unique solutions, including the creation of iCubes modules such as ACMS (Aggregate Console Message Report), DMR (Daily Mailing Report), Re-Profiler, Message Scheduler, and ISP-wise Report4. Innovative Product Design: Designed and executed logic for in-house developed products like "Cmercury- Track location" "real-time countdown timer" for campaigns, "Projected Spam Complaints Algorithm," and "Priority Algorithm for Account Management," enhancing system efficiency and performance.5. Technical Issue Resolution: Proficiently handled technical queries, escalations, and conducted rigorous issue/bug verification, liaising effectively with the engineering team to ensure timely resolutions or effective workarounds6. Strategic Partnership with Lyris: Facilitated weekly deliverability and technical review meetings with Lyris, closely collaborating with Product and Technology teams to provide valuable feedback on proposed features and functionalities, contributing to product enhancement. Show less

1. Enterprise Email Campaign Management: Managed and oversaw enterprise email campaigns for prominent e-commerce clients such as Snapdeal, Shopclues, Myntra, and Bestylish. Additional clients included Mydala, Foodpanda, and Officeyes, among others.2. Email Campaign Performance Analysis: Conducted in-depth analysis of email campaign performance, developing strategies to enhance sender reputation across various Internet Service Providers (ISPs) for clients.3. Database Profiling and… Show more 1. Enterprise Email Campaign Management: Managed and oversaw enterprise email campaigns for prominent e-commerce clients such as Snapdeal, Shopclues, Myntra, and Bestylish. Additional clients included Mydala, Foodpanda, and Officeyes, among others.2. Email Campaign Performance Analysis: Conducted in-depth analysis of email campaign performance, developing strategies to enhance sender reputation across various Internet Service Providers (ISPs) for clients.3. Database Profiling and Segmentation: Implemented advanced database profiling techniques, including custom logic, to categorize users into segments: super active, active, less active, and dormant.4. Re-engagement Strategies: Devised and executed re-engagement strategies to revive dormant user segments, driving increased user engagement and participation. Show less