Researching and analyzing consumer behavior, market trends and competitor activity.Establishing budgets, performance specifications and sales estimates.Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.Measuring and reporting on campaign performance and assessing KPIs and ROI.

Defining & implementing marketing & growth programs. Ensuring consistency of user experience, brand voice, tone, and positioning across all platforms and media.Created and owned the go-to-market (GTM) strategy for the product & new features. Set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption.

Establishing the AMER Marketing field plan by driving local initiativesWorking closely with the sales teams to understand key opportunities for new business growth and working to enable sales teams with marketing messaging that speaks to their audiences.Developing and managing demand generation, across multiple channels.Driving industry marketing plans (including Account-Based Marketing, AMER growth programs, and C-level activities.)

Created and updated pitch decks and presentations, identified, monitored, and benchmarked competitors, size market segments, and TAM-SAM-SOM estimates and A/B tested with various hypotheses and track definitive results.Worked on product usage trends and insights, product engagement and growth KPIs, and customer behavior & platform performance analysis.

Performed research on current benchmark trends and audience preferences along with designing and implementing social media strategies to align with business goals.Generated engaging content daily, overseeing design while also monitoring SEO and web traffic metrics and suggesting and implementing new features to build brand awareness.

Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identified trends and insights, and optimized spending and performance based on the insights.

Managed and executed the social media handles, public relations, and outreach programs.Lead multifunctional teams of around 50 branding and management associates and achieved milestones in terms of numbers and reach.

Working as a software sales intern at Capital Business Systems Limited, a 70 year old organization which is one of the most trusted global leaders in Content Management, Document Imaging and Document Management Services. As an intern I worked towards building business strategies for increasing sales and had to connect with C-LEVEL executives of various MNCs from different sectors.

Working as a content writer intern at Wissen Research, a Legal Services Firm. As an intern I worked towards content development where I blend technical experience with legal awareness to write on all aspects of patent and trademark law around the world. Whether the domain includes brands, ideas, innovations, designs or business solutions.

Worked as a human resouces intern at Intellify, an education initiative of Solve, a not for profit trust started by IIT Delhi alumni with a prime motto of rethinking and innovating the learning. As an intern, I did all the basic jobs required while heading a team of 10 interns.