Melissa-Ann Dailey Email & Phone Number

Austin, TX, US

Woodcliff Lake, NJ, US

• Lead end-to-end UX strategy, UI development, and brand direction for Party+, the new tool suite and marketplace including wishlist integration, recommendation quiz, complete ecommerce overhaul, and marketing.
• Lead the newly formed XD team of UX and web designers, overseeing day-to-day operations, crafting strategic initiatives, and driving product development to shape exceptional marketing and product experiences across the.
• Grow a data-first culture by initiating a robust UX Research program within the initial four months, integrating Feedback Loop and OnePulse tools, providing real-time co-innovation opportunities with thousands of users.
• Orchestrate and execute high-fidelity deliverables spanning the brand's digital ecosystem, encompassing web, social media, paid channels, and more.
• Optimize design operations through the implementation of efficient project management processes, leading to streamlined workflows, reduced time-to-market, and a significant 60% reduction in wasted time.
• Cultivate a holistic design system, educating on and implementing inclusive design practices, and enforcing brand governance across all touch-points.

Woodcliff Lake, NJ, US

Lanham, Maryland, US

• Lead Bootcamp Courses for University of Minnesota and University of Utah
• Facilitate student learning and one-on-one support to ensure students are successful when embarking on new UX journey.
• Execute detailed lesson plans including an active discussion environment and project-based learning.
• Exceed university set KPIs.

Kerrville, Texas, US

• Responsible for UX strategy, UI design, and front-end technical direction of the end-to-end site redesign on the Salesforce Platform.
• Revamped intricate Jewelry Builder tool by spearheading comprehensive research, strategy development, and UI design, resulting in a digital first, user-friendly experience.
• Guided a team of UX Designers through a holistic site redesign, oversaw resource allocation, led peer reviews, organized stakeholder demos, and produced essential IT deliverables.
• Facilitated growth opportunities focused on innovation, best practices, and user-centric design for both the business and team members.
• Developed semantic, accessible code practices to create pattern libraries, responsive templates, and on-site interactions to increase conversion and reduce technical debt.

Arlington, Texas, US

• Responsible establishing company's first UX department including employee development, department growth, roadmapping, and overall strategy.
• Coordinated development team to execute high performing digital experiences created optimized for conversion, performance, and accessibility.
• Implemented Omni-Channel Digital Design System to ensure execution alignment for optimized accessibility and conversion.
• Led ADA digital compliance and advocacy by developing documentation, managing team accountability, and partnering with legal team.
• Established testing software partner allowing us to execute user research which includes A/B testing, session replay, heatmapping, competitor analysis, and analytics.
• Created CMS component library to allow web editing team to execute semantic digital content maximized for conversion, SEO, and ADA best practices.

Omaha, NE, US

• Led UX portion of ecommerce site move from homegrown platform to Salesforce. Managed third-party development team through two year concept, design, and implementation process.
• Established company research program by implementing user testing. This process included vendor selection, software implementation, instituting methodologies, onboarding internal partners, and test execution.
• Developed a complete CMS component library allowing non-technical partners to manage their own content through conversion optimized layouts.
• Initiated company wide ADA standards in collaboration with Legal team.
• Responsible for end-to-end content strategy, code development, design, and implementation of all digital experiences.
• Maintained a 115% average conversion increase on all projects completed.

Omaha, Nebraska, US

• Successfully launched MarryMe.com. Drove creation of new brand through in-depth concept development, user-centered testing, and immersive digital experiences. Crafted landing pages, email assets, print ads and the.
• Successfully launched Learn365.com. Influenced road maps and product capabilities. Collaborated with key stakeholders to translate merchant strategies and user stories in to solutions which were supportive of the brand.
• Successfully launched Fun365.com. Partnered with the brand to create an Omni-Channel launch campaign through the use of gifs, marketing emails, print and website assets. Remain on as a Creative Consultant.
• Responsible for daily content design and maintenance for 5 websites. Acting Digital Design Consultant on behalf of UX. Working to evangelize, produce and evolve brand campaigns, content frame works, and style guides.
• Led UX Design and Site Merchandising for FunExpress.com including all site maintenance, new product development and implementation and analytics and reporting.

Dallas, TX, US

• Exceeded company sales goals which competitively placed me as the top performing agent for three years.
• Coordinated system testing, documentation, and training on a number of platforms including Opera, VDI, and networked phones.
• Provided support for the Global Sales office who coordinates event management and contracts for 60 international locations.

Omaha, Nebraska, US

• Advanced quickly through different positions within the company, including Barista, Store Manager, Assistant Regional Manager, as well as, Regional Manager.
• Created a structured Human Resources and Marketing department that allowed our franchised business to triple in twelve months, including a documented 23.1% sales growth for the year of 2011.
• Opened 11 new stores across the country within 3 years. Managed end-to-end business development including, vendor and media relations, franchise regulations, staff development and revenue success.
• Lead and produced new store marketing, launched website, and enforced brand management.

• Created a national recruitment program which lead to a fourfold increase in student enrollment over the following 24 months.
• Successfully launched BellevueMasters.com in 2004.
• Lead the ideation and development of brand strategy and collateral, focusing on increased engagement across all client touch-points.
• Initiated recruitment opportunities by producing bi-annual college days and attending conferences, summer camps, and trade-shows.
• Oversaw the administration department which included, but was not limited to, student relations, scheduling, coordinating travel affairs, and other daily administrative tasks.

Certificate, Front-End Web Development

Humanitarian Studies

Education record