SummaryExecuting Social Media and Digital Content strategy for establishing Orientbell as a marketing leader in Home and Improvement Category.Responsibilities Responsible for brand communication development across all online channels.Conceptualizing and developing the core brand strategy for related businessesManage the third party vendors (e.g. agencies, production houses, photographers) to ensure we get best in class qualityUnearth insights from primary and secondary sourcesManagement of workflows and timelines

Summary:• Collaborate with various departments across Hindustan Times and Mint to churn outideas and content for digital platforms.• Expertise at writing online copies/blogposts rangig from lifestyle, news, food, etc.• Creating and producing audience driven content for Mint's Facebook page.• Getting graphics and creatives designed for social media handles.• Supervising Mint social media channels including Twitter and YouTube channel.• Efficient at editing, spell check and quality controlling.• Handling multimedia for generating photostories and videos for website as well associal media pages.

Summary:• Copywriting engaging content on food and lifestyle for NdtvFoods.• Coordinating and handling various social media activities for events and backstage.• Core team member for launching Facebook Page 'NDTV Beeps' that focuses onproducing offbeat stories and lifestyle content.

Summary• Responsible for gathering stories from various reporters across the country and coordinating shots & bites, scripting the story according to the angle and voicing & inserting the graphics, supers etc.• Writing scripts, working on the field and gathering story leads and coordinating with anchors, directors, and other camera crew for the in-studio anchor and previewing the final output of the show.• Working with editors on several hardliners and soft stories, arranging shots and voicing the scripts according to the news.• Handling breaking news output and managing the news flow on day to day basis.• At the news desk, have closely followed parliament sessions and recorded the bites textually for immediate reference for various news channels as clients of ANI.• Interviewed several marketing heads of reputed companies like Dabur etc. and produced business stories on ‘Customized Cakes’, ‘Growth in beverage sector’, ‘Slow but steady growth in comic industry and rising demand for cosmetic surgery in India’ etc. for a weekly show ‘My India’ for the national broadcaster Doordarshan’s DD India.• Extensively covering hardliner stories on Indo-Pak relations and interviewed eminent Defence analysts like Capt. (Retd.) Bharat Verma for a weekly show ‘Kashmir Now’ for the national broadcaster DD Kashmir and Indian- bureau of Channel New Asia, Singapore, set up at ANI.• Interviewed politicians like Rashid Alvi, Mukhtar Abbas Naqvi, Rajiv Shukla etc.• Reported major events like 16 December; Delhi gang rape case for Reuters’s sub-continent desk which included visiting the victim’s residence gathering information, and developing content for the same.• Covered an exhibition organized at Shastri Bhavan, Delhi on Gandhi-Kalenbach letters for Reuters’s subcon desk and developed content for the same.