- Create and deliver marketing and sales campaigns for Upper Respiratory brands Claritin, Alka-Seltzer Plus & Afrin; forge strong relations with Walgreens departments & Bayer cross functional departments - Utilized Walgreens Loyalty Card Balance Rewards Data to develop targeted marketing programs & influence POG placement & sell-in of new products- Led social media and web MD efforts for both Bayer solo & Walgreens solution sets based in season / peak season allergy and cold & flu to reach the right shopper at the right time/right place about allergies and cold outbreak were high in various markets utilizing customer loyalty database and developing specific content for WebMD and retailer specific website- Developed and executed Bayer’s annual business plan with Walgreens; resulted in Bayer securing two Bayer Self Care endcaps and a full year on Upper Respiratory displays within primary Upper Respired endcap- Negotiated, sold in & executed $16.5M incremental shipments for ‘17, including an increase foot of shelf for Claritin - Planned an August reset and moved Claritin up a shelf to top of the POG - Gained placement for Claritin-D PSE BTC cards above Claritin POG block; garnered an additional $3M in shipments marketing programs; sold 50% more Claritin displays vs. YAGO which generated an incremental $5M in shipments- Boosted solo Claritin front- and back-page circular ads’ quality by 45% vs. YAGO, yielding $3.5 incremental shipments - Served as Team Lead from start to finish for new HydraSense product development exclusively for Walgreens Upper Respiratory adult and pediatric categories - lead with robust digital marketing product utilizing Walgreens Balance Rewards, permanent signage at shelf &front page circular ads at launch; achieved $3.5M in shipments

- Lead development of branding OneAmerica as the overarching brand name for several insurance areas like Life Insurance - Lead creation of brand and creative style guides- Lead integration of several professional sports sponsorships to drive OneAmerica branding and integrate consumer promotions

- Led Panera’s Indiana store managers and train associates for corporate initiative Panera 2.0. Remodeled current stores , introduced new process map and improved overall customer path and experience - Successfully launched 10 Panera 2.0 stores to date, continue roll out through 2016. Headed ongoing associate training efforts leading up to launch at Panera 2.0 at a store. Took best practices and learnings from launching Panera 2.0 stores and continually improve launch processes. Created and organized ongoing training efforts with all Panera associates

- Directed strategic research and planning efforts to note areas of product success for Sinful Colors & Pure Ice– utilized CVS & Walgreens loyalty card and Dunnhumby data to deliver targeted marketing programs and understand consumer nail polish purchase behavior- Leveraged a full-scale marketing approach using effective, engaging international campaigns and comprehensive shopper marketing programs- Cultivated lasting relationships within key retail partners while setting forth full-scale domestic and global marketing plans along with meaningful content on Facebook and Instagram along on brand website- Called on expertise in negotiations to establish relationships with production facilities, agencies and third party vendors; solidified strong business relationships in the process- Managed the Pure Ice & Sinful nail polish line which involved determining brand positioning and pyramid for the brand- Developed a robust social media campaign– we highlighted the more on trend nail art or new shades with how to photos and videos- Tenaciously negotiated terms to gain incremental distribution of over 200 SKUs- Collaborated with Walmart’s international buying offices to secure distribution of product availability at a global level

- Established shopper marketing promotional and sales campaigns specific to drug and grocery consumers - Forged strong customer relationships and solid partnerships with cross-functional departments- Noted as a top OTC/Pharmacy partner in the industry, as well as a key partner in leading initiatives- Saw an average return on platforms achieve a 2-to-1 sales payback- Constructed a strong three-year strategic plan using customer sales and shopper marketing insights and approaches - key data provided by CVS, Walgreens, Target and Dunnhumby loyalty card data- Integrated knowledge of brand objectives, customer tactics and shopper insights to develop customer-specific business building platforms and digital & social programs; in doing so, led both drug channel and marketing planning- Successfully developed and launched more than 13 new product and package plus line extensions introductions- Achieved over a $1.3M increase in shipments and a POS increase of more than 41% at Pfizer- Developed and brought to life a successful pain platform program, achieving $1.3M+ increase in shipments and a POS increase of over 41%- Developed mini-websites within retailer websites that where solutions based – Pain Management, Nutrition Possible and Cold, Cough, Pain

- Directed the lip cosmetics division, focused on daily global marketing and advertising - US + globally- Increased growth of the second-largest product franchise as co-leader of a task force that revised the add/delete process; streamlined the workload across departments as a direct result- Produced a three-year strategic business plan that guaranteed achievement of YoY growth; grew the franchise by 5%+ in a single year amidst heavy competitive activity – utilized CVS Loyalty Card data extensively to determine purchase patterns for lip sales- Launched Just Bitten Lip Stain in May 2010 – #1 new cosmetic product in 2010- Spearheaded four product launches + line extensions in accordance with accelerated timelines, often tackling complex production issues - Development of usage and branding copy for brand website- Revamped Lip & Nail sections of the Revlon website to be more on trend and partnered with our color stories- Lead social media and digital marketing for lip, nail an eye- Nominated for the Revlon Employee Achievement Award for Q3 2009

- Supervised all drug, club, Target and regional retailers – both customer and channel marketing teams – oversaw a team of nine- Customer Marketing - worked with sales and HQ marketing teams along with retailer marketing department’s objectives to develop unique programs to reach shoppers and capture them both inside/outside deliver key messages inside the stores. We met with retailers on a regular basis and were seen as the Revlon marketing rep presenting new products, advertising campaigns, etc.- Channel Marketing – was integral team member presenting to senior management on the vision / purpose between shifting utilizing customer marketing as the go between with sales and marketing on everyday things or national campaigns advertising or promotions. Had a two day orientation for sales teams and channel marketing leaders to make final tweaks. Channel marketing objective was to be the voice of sales at HQ especially with marketing strategy and was key contributor to feedback and content for the monthly “brand book” each month - Was the first department at Revlon to utilize social media as an integral part of marketing campaigns - Developed and executed marketing and promotions for over nine brands; drafted presentations that contained invaluable insights and research and as a marketing partner for important client meetings – utilized Catalina, CVS, Target and Dunnhumby loyalty card shopper data to creative the Revlon “story” for retailers- Worked with Walgreen’s sales and customer marketing team to boost Revlon’s space by 32K linear square feet based on new product and line extensions new launches - Used data analysis to increase YTD sales for Revlon by 21.6% and Almay by 12%’ became a best-in-class partner- Collaborated with Walgreen’s sales and customer marketing team to increase color cosmetic space by 32K linear square feet, the largest space gain secured by any manufacturer ever- Received the inaugural Revlon Employee Achievement Award for 2008

- Served as key lead in the development of Gillette's NASCAR sponsorship into multi brand promotions - Grooming, Oral-B & Duracell- Was lead of brand representatives that developed Gillette Young Guns along with branding and promotional planning